In this article, we will take on the role of "mythbusters".
1. "Advertisers are creative people"
Sometimes entrepreneurs confuse effective advertising with creative uk whatsapp numbers advertising. Having turned to an agency with a solid price list, they expect to receive something extraordinary, striking in its creative concept. On the one hand, this trend has emerged due to the images of advertisers in popular books and films like "99 francs" or "Generation P", on the other - due to the sensational creative experiments of major brands.
In fact, in direct response advertising there is a completely different main criterion of quality - whether it ultimately brings money to the customer's company or not.
Therefore, we always strive to choose the most effective, not creative solution. Sometimes it may turn out to be completely unoriginal. However, it helps the Customer to make a profit, and this is the main thing. In this way, we follow the principles of the advertising luminary David Ogilvy, who claimed that the pursuit of originality despite economic feasibility is destructive for marketing.
A rational, analytical approach plays a much more important role in Internet marketing than the notorious creativity. It is not surprising that many professional, successful advertisers are graduates of the best technical universities. For example, our CEO, Dmitry Vaganov, graduated from the Moscow Aviation Institute.
Creativity in its purest form is self-expression in order to impress the public, often spontaneously. The creation of advertising campaigns is a systematic construction of a chain of events, the final links of which are repeated appeals of clients to the company.
Of course, relevant creative insights significantly enhance the effect of an advertising campaign. However, "creativity" is more of a beacon that attracts attention, calls "to the light". If there is nothing else in media advertising except creativity , then all the hopes you placed on it are destined to crash on the reefs of consumer inaction.
An advertiser's job is 80% dry analytical approach and only 20% searching for creative solutions.
