The pros and cons of using videos in email marketing
Posted: Tue Dec 03, 2024 9:58 am
The truth is that sending videos for email marketing actions requires a prior technique. Therefore, before starting with these actions, you must make sure of the available options.
If you have any doubts about the start, it is a good idea to consult a tutorial because editing is essential. And in marketing, there is always a maxim that applies: if you do something wrong, it is better not to do it at all, because it is counterproductive. The quality of any video is an essential issue, and we are not only talking about design, but also content.
Email marketing solutions are a very interesting option that allow you to send mass emails with images or videos . Do you want to know what the pros and cons are? Keep reading.
The advantages of videos
Using videos in email marketing actions can bring some advantages. Not in vain, internet traffic, in 2022, will be video for 82% . The most important ones, and those that make the difference, are the following:
They stimulate the purchase action
Sending videos in your email marketing campaigns increases conversion rates by a lot. For example, the number of clicks can increase by up to 55%. The reason is simple: we are more prepared to watch than to read.
Of course, to achieve this result you have to adapt hospitals email list to your target and its demands. Not just any content will do, it has to be quality and adapted to what you offer.
3 more reasons why you should segment your email targets
Increase return on investment
The email channel is the one with the highest ROI , as we have indicated on several occasions. If for every dollar invested we receive 40 , it is clear that any integrated technique that increases this ratio is positive. This is the case of videos .
Including videos can be a bit costly at first, but in the long run it pays off, and a lot. That's why it's an option that shouldn't be ignored from the start.
They build loyalty
Video marketing goes far beyond short-term sales increases. It is a very effective method for building loyalty among your users by creating a newsletter or a video channel with a direct link .
What is the reason for this? Users retain only 10% of what they read, but up to 50% of what they see . Therefore, if the content you include is worthwhile, you will get the recipient interested.
Therefore, this is a good way to get that engagement with what you send.
The drawbacks of videos
Using videos in email marketing actions is not always advisable . And it is worth keeping in mind that there are two major drawbacks before making your decision:
Increases the risk of rebounds
Sending a video increases the risk of bounces or the email being stored in the SPAM folder. The main reason is that the email manager considers the message to be potentially dangerous .
This is a factor that reduces the chances of receiving the message, but it must be weighed against the possibility of increasing conversion in those people who do receive the message.
Higher costs
It is clear that including a video in email marketing actions increases costs . Editing work is required , which takes time and money. That is why we attach special importance to the quality of the product.
5 email ideas to re-engage your inactive contacts
It goes without saying that not all companies need to make intensive use of this option today. Therefore, it is advisable to perform a prior calculation of costs and benefits.
If you have any doubts about the start, it is a good idea to consult a tutorial because editing is essential. And in marketing, there is always a maxim that applies: if you do something wrong, it is better not to do it at all, because it is counterproductive. The quality of any video is an essential issue, and we are not only talking about design, but also content.
Email marketing solutions are a very interesting option that allow you to send mass emails with images or videos . Do you want to know what the pros and cons are? Keep reading.
The advantages of videos
Using videos in email marketing actions can bring some advantages. Not in vain, internet traffic, in 2022, will be video for 82% . The most important ones, and those that make the difference, are the following:
They stimulate the purchase action
Sending videos in your email marketing campaigns increases conversion rates by a lot. For example, the number of clicks can increase by up to 55%. The reason is simple: we are more prepared to watch than to read.
Of course, to achieve this result you have to adapt hospitals email list to your target and its demands. Not just any content will do, it has to be quality and adapted to what you offer.
3 more reasons why you should segment your email targets
Increase return on investment
The email channel is the one with the highest ROI , as we have indicated on several occasions. If for every dollar invested we receive 40 , it is clear that any integrated technique that increases this ratio is positive. This is the case of videos .
Including videos can be a bit costly at first, but in the long run it pays off, and a lot. That's why it's an option that shouldn't be ignored from the start.
They build loyalty
Video marketing goes far beyond short-term sales increases. It is a very effective method for building loyalty among your users by creating a newsletter or a video channel with a direct link .
What is the reason for this? Users retain only 10% of what they read, but up to 50% of what they see . Therefore, if the content you include is worthwhile, you will get the recipient interested.
Therefore, this is a good way to get that engagement with what you send.
The drawbacks of videos
Using videos in email marketing actions is not always advisable . And it is worth keeping in mind that there are two major drawbacks before making your decision:
Increases the risk of rebounds
Sending a video increases the risk of bounces or the email being stored in the SPAM folder. The main reason is that the email manager considers the message to be potentially dangerous .
This is a factor that reduces the chances of receiving the message, but it must be weighed against the possibility of increasing conversion in those people who do receive the message.
Higher costs
It is clear that including a video in email marketing actions increases costs . Editing work is required , which takes time and money. That is why we attach special importance to the quality of the product.
5 email ideas to re-engage your inactive contacts
It goes without saying that not all companies need to make intensive use of this option today. Therefore, it is advisable to perform a prior calculation of costs and benefits.