9 Ways To Minimize Your Email Bounce Rate
Posted: Tue Dec 03, 2024 9:59 am
When done right, email marketing boasts an impressive return on investment.1 However, your carefully crafted emails can’t do much good if they don’t make it into your subscribers’ inboxes.
Emails that fail to get delivered are known as “bounced” emails. If your marketing usa business email list campaign has a high bounce rate, it can cause a slew of issues, ranging from a damaged sender reputation to a permanent position in the dreaded spam box.
So, what can you do to reduce your email bounce rate? Below, we’ll break down everything you need to know about maintaining low email bounce rates and maximizing the return of your email marketing efforts.
#1 Calculate Your Current Bounce Rate
Your email bounce rate is the percentage of emails you send that don’t get delivered.
You can calculate your bounce rate by dividing the number of bounces by the number of emails you send. After that, simply multiply the resulting number by 100 to transform it into a percentage. For example, let’s say you send 1,000 emails, and 40 of them bounce. This would make your bounce rate for the given campaign 4%.
Having a few bounced emails is inevitable. So, what’s considered a “good” bounce rate? Here are a few bounce rate benchmarks to keep in mind:
The average bounce rate across all industries is between 2% and 5%2
A bounce rate of 1% or below is excellent
A bounce rate of 5% or above is cause for concern
What Are the Different Types of Bounced Emails?
As you sort through campaign data, seek to understand the cause of your bounced emails, by learning the differences beetween hard bounce vs soft bounce email marketing.
Emails that fail to get delivered are known as “bounced” emails. If your marketing usa business email list campaign has a high bounce rate, it can cause a slew of issues, ranging from a damaged sender reputation to a permanent position in the dreaded spam box.
So, what can you do to reduce your email bounce rate? Below, we’ll break down everything you need to know about maintaining low email bounce rates and maximizing the return of your email marketing efforts.
#1 Calculate Your Current Bounce Rate
Your email bounce rate is the percentage of emails you send that don’t get delivered.
You can calculate your bounce rate by dividing the number of bounces by the number of emails you send. After that, simply multiply the resulting number by 100 to transform it into a percentage. For example, let’s say you send 1,000 emails, and 40 of them bounce. This would make your bounce rate for the given campaign 4%.
Having a few bounced emails is inevitable. So, what’s considered a “good” bounce rate? Here are a few bounce rate benchmarks to keep in mind:
The average bounce rate across all industries is between 2% and 5%2
A bounce rate of 1% or below is excellent
A bounce rate of 5% or above is cause for concern
What Are the Different Types of Bounced Emails?
As you sort through campaign data, seek to understand the cause of your bounced emails, by learning the differences beetween hard bounce vs soft bounce email marketing.