Optimal management of your e-commerce
Posted: Tue Dec 24, 2024 7:20 am
I'm not going to write 3 paragraphs about the origin of this term, I think you guessed it, it's a contraction of the words physical and digital.
What is interesting about this strategy is the interest that consumers have for phygital today. Indeed, FEVAD ( Federation of e-commerce and distance selling) carried out a study on the contribution of e-commerce to physical stores. The results are more than explicit:
48.4% of consumers finalize their purchase in store after preparing it online
46.4% of online shoppers take the opportunity to go to a store to see the product before buying it online.
These figures reveal the performance lever that phygital represents and, above bahamas business email list all, the motivation that buyers have for this new hybrid mode of consumption. The whole point of omnichannel in this specific case is to be able to harmonize and unify online and offline channels so that once the customer is in store, they find the support, personalization and advice that they were able to have on the online store. The goal is to boost physical sales through digital channels and vice versa.
Implementing an omnichannel strategy allows you to optimize the management of your channels , because remember, they are all connected to each other. Even if omnichannel allows a 360 view of all your points of contact, this strategy leads to a greater flow of data that must be managed. It is important that all this data is easily accessible in order to process it efficiently and guarantee a consistent experience.
What is interesting about this strategy is the interest that consumers have for phygital today. Indeed, FEVAD ( Federation of e-commerce and distance selling) carried out a study on the contribution of e-commerce to physical stores. The results are more than explicit:
48.4% of consumers finalize their purchase in store after preparing it online
46.4% of online shoppers take the opportunity to go to a store to see the product before buying it online.
These figures reveal the performance lever that phygital represents and, above bahamas business email list all, the motivation that buyers have for this new hybrid mode of consumption. The whole point of omnichannel in this specific case is to be able to harmonize and unify online and offline channels so that once the customer is in store, they find the support, personalization and advice that they were able to have on the online store. The goal is to boost physical sales through digital channels and vice versa.
Implementing an omnichannel strategy allows you to optimize the management of your channels , because remember, they are all connected to each other. Even if omnichannel allows a 360 view of all your points of contact, this strategy leads to a greater flow of data that must be managed. It is important that all this data is easily accessible in order to process it efficiently and guarantee a consistent experience.