to strengthen support
Posted: Tue Dec 24, 2024 8:45 am
Indeed, by distilling promotional offers by brand and by page, the team can continue to push marketing offers on products in a differentiated manner. This allows for a more personalized approach, despite being grouped on a single sales platform.
Or in fact, if Green Skincare is my favorite cosmetic brand, I wouldn't necessarily want to be offered an eyeliner from Miss W Pro for a purchase of €39. And Lionel added "Where SPREAD is very strong is usa b2b leads that we could even create individual pop-ups".
Pop-ups to add commercial animation on the Nature Cos e-commerce platform
Marketing automation
Once the acquisition and conversion are secured, we can say for Nature Cos that the hardest part is done. However, the brand has still set up recovery and repurchase scenarios , which it also wants to deepen and remaster in the coming months in order to strengthen its customer experience.
"We know that a cream lasts three months. So after three months we send a little message 'it's been a while since we've seen you'. We also have anniversary scenarios, but also reminders for inactive people at 30, 60 and 90 days.
Or in fact, if Green Skincare is my favorite cosmetic brand, I wouldn't necessarily want to be offered an eyeliner from Miss W Pro for a purchase of €39. And Lionel added "Where SPREAD is very strong is usa b2b leads that we could even create individual pop-ups".
Pop-ups to add commercial animation on the Nature Cos e-commerce platform
Marketing automation
Once the acquisition and conversion are secured, we can say for Nature Cos that the hardest part is done. However, the brand has still set up recovery and repurchase scenarios , which it also wants to deepen and remaster in the coming months in order to strengthen its customer experience.
"We know that a cream lasts three months. So after three months we send a little message 'it's been a while since we've seen you'. We also have anniversary scenarios, but also reminders for inactive people at 30, 60 and 90 days.