2. Optimize your landing pages
Posted: Tue Dec 24, 2024 10:36 am
Target the right keywords: You should tirelessly optimize your blog and ad copy so that it shows up when people search for keywords that are related to your business.
Once people click on your ad campaign, the job is only half done: you still need to convince them to move to the next step of your sales funnel. This is where your landing page comes into the picture.
A well-designed landing page will increase your return on ad spend by leading to more conversions and more revenue.
It’s a good idea to A/B test your headlines to make sure that each of them is optimized. For example, you could A/B test your unique selling proposition to find out which one resonates with visitors and achieves the highest possible conversion rate.
BlendJet tried two different poland customer email list headlines to promote their product: “The Original Portable Blender” vs “The First Self-Cleaning Blender.”
BlendJet landing page
BlendJet landing page
Here’s a step-by-step guide on how to test your landing page headline with different value propositions.
3. Earn more revenue from each customer
It’s far cheaper to convince an existing customer to buy from you again than it is to acquire a new customer. This is why increasing customers’ lifetime value is a good way to improve your ROAS.
One clever strategy is to increase the average order value (AOV) of each purchase. You can do this in a few ways:
Upselling: This is a marketing tactic where you encourage customers to purchase a premium version of a product with a higher price.
Cross-selling: In cross-selling, you offer complementary products or bundles to encourage customers to order more.
Once people click on your ad campaign, the job is only half done: you still need to convince them to move to the next step of your sales funnel. This is where your landing page comes into the picture.
A well-designed landing page will increase your return on ad spend by leading to more conversions and more revenue.
It’s a good idea to A/B test your headlines to make sure that each of them is optimized. For example, you could A/B test your unique selling proposition to find out which one resonates with visitors and achieves the highest possible conversion rate.
BlendJet tried two different poland customer email list headlines to promote their product: “The Original Portable Blender” vs “The First Self-Cleaning Blender.”
BlendJet landing page
BlendJet landing page
Here’s a step-by-step guide on how to test your landing page headline with different value propositions.
3. Earn more revenue from each customer
It’s far cheaper to convince an existing customer to buy from you again than it is to acquire a new customer. This is why increasing customers’ lifetime value is a good way to improve your ROAS.
One clever strategy is to increase the average order value (AOV) of each purchase. You can do this in a few ways:
Upselling: This is a marketing tactic where you encourage customers to purchase a premium version of a product with a higher price.
Cross-selling: In cross-selling, you offer complementary products or bundles to encourage customers to order more.