Web personalization from Best Buy

[Shakil1984]

Web personalization from Sephora
3. Best Buy
Best Buy is another giant company that’s been providing great dynamic personalization on their site for a long time.

Their homepage features both “recommended for you” and “continue shopping” sections.

4. Etsy
Etsy takes a slightly different approach to personalized recommendations than Amazon and Best Buy.

Like those brands, they base their product recommendations on consumer data and site behavior.

However, they present their south africa consumer email list recommendations as “Recently viewed & more” instead of splitting them up into different sections. This subtle change to the customer experience means they’re showing users a mix of products they’ve seen before and new ones.

Web personalization from Etsy
5. ASOS
ASOS personalizes their site by showing a discount code for new visitors on their product pages. Customers who’ve made purchases before won’t see the message.

This is designed to boost conversion rates for first-time customers (who are one of the hardest customer segments to persuade to make a purchase).

As a nice added touch, they also have recommended sizes that change based on customer data.