Real estate marketing in 2017: Snapchat
Posted: Thu Dec 26, 2024 7:07 am
With the growth of social platforms for businesses, it is more important than ever to have a presence on all the channels where it is necessary. This way, you can share differentiated content on each one. But it is not an easy task. The days when a single message could reach the masses are long gone.
1.- Snapchat
If you thought that the real estate world would have nothing to do with this app, you were wrong. Snapchat is an app that offers many possibilities to be creative. Therefore, try to show your more human side through your snaps. Let users see that there are people working behind your company .
This will humanize the company for your users. Make it clear that you are a group of people who enjoy working, have a sense of humor, and love new technologies. This touch of humanization will be a plus for your brand as it will austria whatsapp phone numbers make the user feel closer and more connected to what you are offering them.
There are already many companies that use this social network as an advertising tool that offers great advantages if you know how to take advantage of its features. One of the interesting ideas for real estate marketing in 2017 may be to launch a strategy for outdated real estate content using Snapchat . Is there a better way to sell an apartment than showing it only for a certain time? It has always been done but through other channels.
2.- Launch an eBook
Real estate marketing in 2017: ebook
E-books are purposely designed to be consumed on digital devices. In fact, they are a unique multi-channel marketing tool. They lead the consumer to the content directly and with little investment.
They usually exist to offer experiences and entertainment to the audience, but you can use them as a marketing tool for your business. Of course, the content writing should not be based solely on your products or services. In fact, if your client wanted to find a house, they would look for other methods.
What you can do is offer additional information. Tips, guides, content that has to do with your business, that complements it. It should not be purely promotional, although you should also not forget to add a call to action at the end of your eBook. In fact, if you position yourself as an expert on the subject, you will have a greater chance of your readers visiting your website.
E-books are a staple of inbound marketing, a discipline that will be exploited in real estate marketing in 2017. Fundamentally, they can help you build engagement with the customer so that the next time the user wants to buy a house, you appear in their top of mind .
3.- Optimized landing page
landing page for real estate marketing
1.- Snapchat
If you thought that the real estate world would have nothing to do with this app, you were wrong. Snapchat is an app that offers many possibilities to be creative. Therefore, try to show your more human side through your snaps. Let users see that there are people working behind your company .
This will humanize the company for your users. Make it clear that you are a group of people who enjoy working, have a sense of humor, and love new technologies. This touch of humanization will be a plus for your brand as it will austria whatsapp phone numbers make the user feel closer and more connected to what you are offering them.
There are already many companies that use this social network as an advertising tool that offers great advantages if you know how to take advantage of its features. One of the interesting ideas for real estate marketing in 2017 may be to launch a strategy for outdated real estate content using Snapchat . Is there a better way to sell an apartment than showing it only for a certain time? It has always been done but through other channels.
2.- Launch an eBook
Real estate marketing in 2017: ebook
E-books are purposely designed to be consumed on digital devices. In fact, they are a unique multi-channel marketing tool. They lead the consumer to the content directly and with little investment.
They usually exist to offer experiences and entertainment to the audience, but you can use them as a marketing tool for your business. Of course, the content writing should not be based solely on your products or services. In fact, if your client wanted to find a house, they would look for other methods.
What you can do is offer additional information. Tips, guides, content that has to do with your business, that complements it. It should not be purely promotional, although you should also not forget to add a call to action at the end of your eBook. In fact, if you position yourself as an expert on the subject, you will have a greater chance of your readers visiting your website.
E-books are a staple of inbound marketing, a discipline that will be exploited in real estate marketing in 2017. Fundamentally, they can help you build engagement with the customer so that the next time the user wants to buy a house, you appear in their top of mind .
3.- Optimized landing page
landing page for real estate marketing