Regarding the time spent on this activity,
Posted: Thu Dec 26, 2024 8:36 am
Travelling is a widespread activity in society, especially when the holiday season approaches. Regardless of the destination and the motivation for each trip, many people agree on one thing: they use the online medium as a channel for searching for information and planning their trips .
This is why GfK DAM, the official measurement of digital audiences in Spain, has carried out an analysis of searches related to travel , especially in the run-up to holidays such as Easter conduit cn mobile phone numbers database taking into account that many users organise these trips in advance.
According to browsing data recorded by GfK, more than 34 million people accessed travel search sites and apps (i.e. those related to accommodation such as hotels and apartments, as well as transport, from flight searches to trains) last January. This means that 86% of the population has visited these websites and apps.
It can be observed that each user invested an average of 1 hour and 42 minutes per month . And, in addition, it is an intensive consumption, since more than 12.5 million people consume this type of content on a daily basis .
This is why GfK DAM, the official measurement of digital audiences in Spain, has carried out an analysis of searches related to travel , especially in the run-up to holidays such as Easter conduit cn mobile phone numbers database taking into account that many users organise these trips in advance.
According to browsing data recorded by GfK, more than 34 million people accessed travel search sites and apps (i.e. those related to accommodation such as hotels and apartments, as well as transport, from flight searches to trains) last January. This means that 86% of the population has visited these websites and apps.
It can be observed that each user invested an average of 1 hour and 42 minutes per month . And, in addition, it is an intensive consumption, since more than 12.5 million people consume this type of content on a daily basis .