Google Penguin – what the new updates mean for SEO
Posted: Thu Dec 26, 2024 9:36 am
Previously, you may have considered penguins to be nothing more then our feathered friends from the Antarctic; peaceful and unassuming, they had no impact upon your business or its website rankings, until now that is.
Penguin is the name adopted for a new algorithm rolled out by Google, intended to prevent websites from ‘spamming’ their way to the top of the rankings through less than kosher activities. Whilst this update has lead to some websites gaining more exposure, it has also had a negative impact upon the rankings of websites which have previously adopted aggressive ‘below the belt’ SEO tactics. As a smaller business this can work in your favour, as it has effectively ‘levelled the playing field’.
What does Penguin do?
Penguin has been created to penalise sites that engage in any kind what is gcash of link spam or ‘shady activity’. It is no longer possible for a site to up their Google rankings by including irrelevant content. If the links on your site repeatedly use the same terms or keywords Google will class this as untrustworthy and you will be penalised. It is important to adopt good SEO practices to prevent your website rankings dropping dramatically.
Is SEO difficult for smaller businesses?
SEO can be a challenge for smaller businesses purely due to the fact that it can be very time consuming. You can choose to outsource this area of your business if you don’t have the available resources to devote to maintaining and improving your websites rankings, but there are still some key steps available for you to take.
The first thing is to understand what is commonly considered to be web spam, so you can avoid using this on your own website. Google has set out quality guidelines which it expects websites to adhere to, here are a few:
Penguin is the name adopted for a new algorithm rolled out by Google, intended to prevent websites from ‘spamming’ their way to the top of the rankings through less than kosher activities. Whilst this update has lead to some websites gaining more exposure, it has also had a negative impact upon the rankings of websites which have previously adopted aggressive ‘below the belt’ SEO tactics. As a smaller business this can work in your favour, as it has effectively ‘levelled the playing field’.
What does Penguin do?
Penguin has been created to penalise sites that engage in any kind what is gcash of link spam or ‘shady activity’. It is no longer possible for a site to up their Google rankings by including irrelevant content. If the links on your site repeatedly use the same terms or keywords Google will class this as untrustworthy and you will be penalised. It is important to adopt good SEO practices to prevent your website rankings dropping dramatically.
Is SEO difficult for smaller businesses?
SEO can be a challenge for smaller businesses purely due to the fact that it can be very time consuming. You can choose to outsource this area of your business if you don’t have the available resources to devote to maintaining and improving your websites rankings, but there are still some key steps available for you to take.
The first thing is to understand what is commonly considered to be web spam, so you can avoid using this on your own website. Google has set out quality guidelines which it expects websites to adhere to, here are a few: