Ultimately, the success of your lead generation efforts lies in your ability to adapt
Posted: Thu Dec 26, 2024 9:42 am
innovate, and consistently deliver value to your target audience, building lasting relationships that drive sustainable business growth.Closing More Leads in Less Time: What Can You Refine? author-img by Christopher Lier How to Close More Leads Faster: What Can You Improve? Lead generation is a quantity vs quality game. If you optimize for quantity, you might end up with lower-quality leads, and vice versa.
Most sales reps and business owners will agree that quality comes first. A sales-qualified lead is worth at least 2 marketing-qualified leads, if not more. However, things get trickier when you add time to why vnpay database is important for marketing the equation. How do small business generate more leads? The math is simple: it takes time for a sales rep to generate, qualify, nurture, and close a lead. The longer it takes, the higher quality leads are required to justify this resource allocation.
To remain profitable, businesses need to keep this time per lead in check. Sales cycles vary a lot, and no two deals are the same. Still, time management in sales is a crucial aspect of ensuring profitability. In this article, we’re looking at lead generation through the lens of time: how to optimize it to balance the quality vs quantity of leads. Time Management in Sales Very few sales reps who close deals are hourly workers or contractors working for multiple clients at the same time.
Therefore, the question of time management doesn’t come up as often as for other professionals, e.g., lawyers or consultants. And yet sales reps, due to the nature of their trade, are often the worst cases of multitasking. The truth of lead gen is such that leads come in all the time and get enrolled in sales workflows at different times. Time Management in Sales Therefore, a sales rep typically deals with leads at different stages in the sales cycle, which makes for a rather hectic workday.
Most sales reps and business owners will agree that quality comes first. A sales-qualified lead is worth at least 2 marketing-qualified leads, if not more. However, things get trickier when you add time to why vnpay database is important for marketing the equation. How do small business generate more leads? The math is simple: it takes time for a sales rep to generate, qualify, nurture, and close a lead. The longer it takes, the higher quality leads are required to justify this resource allocation.
To remain profitable, businesses need to keep this time per lead in check. Sales cycles vary a lot, and no two deals are the same. Still, time management in sales is a crucial aspect of ensuring profitability. In this article, we’re looking at lead generation through the lens of time: how to optimize it to balance the quality vs quantity of leads. Time Management in Sales Very few sales reps who close deals are hourly workers or contractors working for multiple clients at the same time.
Therefore, the question of time management doesn’t come up as often as for other professionals, e.g., lawyers or consultants. And yet sales reps, due to the nature of their trade, are often the worst cases of multitasking. The truth of lead gen is such that leads come in all the time and get enrolled in sales workflows at different times. Time Management in Sales Therefore, a sales rep typically deals with leads at different stages in the sales cycle, which makes for a rather hectic workday.