In search of cross-media measurement

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For José Luis García, CEO of FLUZO , “the agreement represents a further step towards the standardisation of a new cross-media measurement and reflects GroupM’s commitment to offering advertisers the data that allows them to make the best decisions about their budgets. Only a measurement adapted to the changes in the industry and its progressive fragmentation will allow a transparent evolution of the market and of investments by advertisers.”

For Maribel Vivancos, head of Finecast in Spain , “it is vital to demonstrate the results of the campaigns we execute and it is an opportunity to rely on a measurement external to the group, which list of taiwan cell phone numbers validates the results we are able to generate with adequate management of all the options that Digital and addressable TV puts at our disposal .”

"Our goal is to follow a continuous measurement process that allows us to continue learning from an environment that is in full development and from which opportunities constantly emerge. Only in this way will we be able to continue leading the Digital TV ecosystem and offer the best opportunities to our clients," he added.