80% of 'greenwashing' conversations are on social networks and media
Posted: Sat Dec 28, 2024 5:23 am
Sustainability is one of the major concerns of recent years. Nowadays, it is a recurring topic, but with its rise, the term greenwashing has become popular . What is it? It refers to the misleading use of communication regarding this topic.
The energy and banking sectors are the most scrutinized by the media and social networks , according to the report "How to build reputation and avoid greenwashing" by Onclusive .
There are other sectors where list of oman cell phone numbers greenwashing appears, such as food and beverages or retail. Each of them accounts for around 15% of appearances in the media and social networks on this topic.
80% of greenwashing conversations are on social media and the media
Finally, the least scrutinized are: tourism, real estate and construction.
Where and how does greenwashing occur?
For Onclusive, the study's creators, it is important to know which sectors are being monitored, where and how these types of conversations about sustainability take place. The report concludes that greenwashing usually arises on social media and then spreads to the press, with Twitter being the main discussion stage.
80% of greenwashing conversations are on social media and the media
Twitter and the media account for 80% of conversations on this topic. On the other hand, the impact that greenwashing has on other social networks is very small. Onclusive has stated that only 9% of the conversation on this topic has had LinkedIn as a forum. Instagram or Facebook register less than 3%, while blogs or videos have a residual presence.
The energy and banking sectors are the most scrutinized by the media and social networks , according to the report "How to build reputation and avoid greenwashing" by Onclusive .
There are other sectors where list of oman cell phone numbers greenwashing appears, such as food and beverages or retail. Each of them accounts for around 15% of appearances in the media and social networks on this topic.
80% of greenwashing conversations are on social media and the media
Finally, the least scrutinized are: tourism, real estate and construction.
Where and how does greenwashing occur?
For Onclusive, the study's creators, it is important to know which sectors are being monitored, where and how these types of conversations about sustainability take place. The report concludes that greenwashing usually arises on social media and then spreads to the press, with Twitter being the main discussion stage.
80% of greenwashing conversations are on social media and the media
Twitter and the media account for 80% of conversations on this topic. On the other hand, the impact that greenwashing has on other social networks is very small. Onclusive has stated that only 9% of the conversation on this topic has had LinkedIn as a forum. Instagram or Facebook register less than 3%, while blogs or videos have a residual presence.