Increasing sales at retailers with custom content: the missed opportunity for most brands
Posted: Sat Dec 28, 2024 5:47 am
Marketplaces and large retailers have become the main online retailers. On the one hand, they help brands to increase sales and on the other, they boost their branding. Thus, most brands are eager to have visibility on marketplaces such as Amazon, Aliexpress, eBay, and on the most powerful retailers such as Carrefour, Mediamarkt, El Corte Inglés, etc. In
fact, the weight of online sales for many companies comes largely from these sales channels.
However, according to a study carried out list of qatar cell phone numbers by Optopus , an agency specialising in optimising digital points of sale, 85% of brands do not take full advantage of the potential that these platforms offer, and this puts them in a less privileged position, losing visibility and, consequently, sales.
Furthermore, those few brands that optimize content use a single solution for all the online sites where their products are located, whether they are marketplaces, e-retailers or online supermarkets. This is a mistake because each site has different characteristics that require generating different content. Therefore, it is necessary to customize the product pages of each of the distributors where a brand is located if you want to get the maximum possible profitability and, at the same time, not be penalized by Google due to content repetition.
In addition, these sales platforms use algorithms and reference points that determine the placement of a product within a digital shelf. Knowing that 70% of consumers buy on the first page of a product search, it is essential for companies to know exactly how to position themselves at the top of the rankings.
fact, the weight of online sales for many companies comes largely from these sales channels.
However, according to a study carried out list of qatar cell phone numbers by Optopus , an agency specialising in optimising digital points of sale, 85% of brands do not take full advantage of the potential that these platforms offer, and this puts them in a less privileged position, losing visibility and, consequently, sales.
Furthermore, those few brands that optimize content use a single solution for all the online sites where their products are located, whether they are marketplaces, e-retailers or online supermarkets. This is a mistake because each site has different characteristics that require generating different content. Therefore, it is necessary to customize the product pages of each of the distributors where a brand is located if you want to get the maximum possible profitability and, at the same time, not be penalized by Google due to content repetition.
In addition, these sales platforms use algorithms and reference points that determine the placement of a product within a digital shelf. Knowing that 70% of consumers buy on the first page of a product search, it is essential for companies to know exactly how to position themselves at the top of the rankings.