The e-commerce consulting unit of Omnicom Media Group Spain
Posted: Sat Dec 28, 2024 6:50 am
Platforms have evolved at the same pace as digitalization . The industry is constantly changing and every year we see how user behavior is moving towards other possibilities.
Digitalisation has reached all areas, including retail. It is a fact that consumers demand the creation of more personalised physical and online experiences. All of this within a framework of omnichannel and acceleration that involves technology.
From OMG Transact , they wanted to list of jiangsu cell phone numbers bring together in an online meeting marketing and advertising professionals such as Marta Lucas , Marketing Director of Fagor Electrodomésticos, Luis Arquillos , Marketing Director of MantequerÃas Arias and Antonio San Gregorio , eCommerce Director of Cantabria Labs.
With a brief and interesting introduction to the event by Carmen Limia , Head of eCommerce at OMG Transact, in which she highlighted the need to know how to search, as it is essential to "be visible on Google based not only on relevance to consumers, but also for the online stores themselves."
During her speech, Carmen spoke about the great challenge of eCommerce, which is how brands can stand out and maximize their digital availability, where brands find themselves in a new reality, in which it is necessary to stand out if they want to sell and therefore grow.
How? With some rules of the game that must be known, as Carmen Limia explains to us, with the help of eight factors that Omnicom Media Group Transact offers to grow a brand, which are:
Be distinctive : to evaluate the opportunity
Standing out on the shelf : unifying data
Audience Changes : Evolving to Shoppable Media
Improve Frequency : with the integrated vision of investments
As a point to highlight, Carmen emphasizes e-retailers, being increasingly relevant media platforms, with return on investment monitored in real time, with brand marketing , shopper or trade budgets .
Digitalisation has reached all areas, including retail. It is a fact that consumers demand the creation of more personalised physical and online experiences. All of this within a framework of omnichannel and acceleration that involves technology.
From OMG Transact , they wanted to list of jiangsu cell phone numbers bring together in an online meeting marketing and advertising professionals such as Marta Lucas , Marketing Director of Fagor Electrodomésticos, Luis Arquillos , Marketing Director of MantequerÃas Arias and Antonio San Gregorio , eCommerce Director of Cantabria Labs.
With a brief and interesting introduction to the event by Carmen Limia , Head of eCommerce at OMG Transact, in which she highlighted the need to know how to search, as it is essential to "be visible on Google based not only on relevance to consumers, but also for the online stores themselves."
During her speech, Carmen spoke about the great challenge of eCommerce, which is how brands can stand out and maximize their digital availability, where brands find themselves in a new reality, in which it is necessary to stand out if they want to sell and therefore grow.
How? With some rules of the game that must be known, as Carmen Limia explains to us, with the help of eight factors that Omnicom Media Group Transact offers to grow a brand, which are:
Be distinctive : to evaluate the opportunity
Standing out on the shelf : unifying data
Audience Changes : Evolving to Shoppable Media
Improve Frequency : with the integrated vision of investments
As a point to highlight, Carmen emphasizes e-retailers, being increasingly relevant media platforms, with return on investment monitored in real time, with brand marketing , shopper or trade budgets .