What is the optimal AOV?

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The optimal AOV is not a fixed number. It depends on the specific business, industry, and company strategy. However, there are general principles that can help determine the AOV for a business.

Cost of goods and services: If the cost of goods is high, the optimal AOV should be high enough to cover expenses and generate profit.
Competitive environment: High competition may limit the scope for price increases and hence the AOV will also be low.
Target audience: The ability to pay and the purchasing habits of customers also affect AOV. If people are not willing to pay more for the product than you expect, then you won’t have a high average check either.
Marketing strategies: promotions, discounts, loyalty programs and upselling can influence the increase of AOV. Especially in cases where the audience is not very solvent and the competition is high.
Read also: What is NPS – Net Promoter Score
Increasing the average bill
One way to increase revenue and earn more is to increase the features of our database service average check. There are simple strategies for this that do not require creating a new product or completely changing the sales system.

Upselling
Offering customers additional goods or services to the main purchase. These may be accessories, components.

For example, online electronics stores actively use upselling techniques. When buying a smartphone on the site, buyers are offered accessories, such as protective cases and headphones, or other products at a discount. This allows customers to make more orders, and businesses to increase the average bill.

Cross-selling
This is a recommendation of additional products or services related to the already selected product. This can often be found on marketplaces. For example, when adding a book to the cart, the buyer is offered bookmarks, table lamps or other books by the same author. This encourages the buyer to add additional products to the order, increasing the average bill.

Loyalty programs
Creating programs that encourage repeat purchases. For example, when a customer receives bonus points for each purchase that can be used to pay for subsequent orders. This encourages customers to make more purchases and increase the average check to accumulate more points.