What metrics does end-to-end analytics show?

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With the help of end-to-end analytics, you can get reports with dozens of high-quality marketing indicators. For example, you can see conversion rates, expenses and profits, and also monitor traffic distribution. Only a combination of all metrics will give a comprehensive picture, but it still makes sense to talk about the most important of them. Namely:

1. ROMI (return on marketing investment)
The return on marketing investment ratio, which shows the return on investment in advertising for each channel. If the ROMI exceeds 100%, then the promotion channel is effective. If the ROMI percentage is lower, this is a reason to reconsider the decision-making strategy for such a channel.

Read also: ROI, ROMI, ROAS, DRR: how to find out the payback of your advertising
2. CPL (cost per lead)
The cost of a lead or the cost of an application is the amount that it costs a business to attract one client. A "lead" is considered to be a potential buyer who has shown interest in a product: for example, by leaving their contact information with the seller.

3. CPA (Cost per action)
Cost of a target action — this could be a request left, a call back, or a subscription to a newsletter. This indicator allows you to understand how much was spent on each specific operation on the customer's path to purchasing a product or service.

4. ARPU (Average revenue per user)
Average revenue per user is an indicator that allows utilization of mom database you to estimate how much money one user brings to a business on average over a certain period of time (usually one month). This metric will help you assess how valuable a product is from the customer's point of view, forecast profits, and analyze the effectiveness of advertising.

5. CPO (Cost per order)
Cost per order is the sum of the costs for each closed transaction. Ideally, you should strive to reduce this indicator without reducing the number of sales. In any case, high CPO values ​​indicate the need to optimize advertising.

6. LTV (lifetime value)
This is the amount of revenue a business receives from each customer over the entire period of interaction. Calculating LTV without end-to-end analytics tools is difficult, since it requires collecting and analyzing, often, a very complex and lengthy history of contacts with the buyer.

All of the above metrics, as well as many other useful indicators, can be found in the standard reports of most end-to-end analytics services.