Search Engine Optimization (SEO)
Posted: Sat Dec 28, 2024 7:08 am
This channel provides traffic by raising the site's position in search results. Therefore, it is important to improve the site so that it meets the requirements of search engines. SEO work includes monitoring the technical performance of the site and fixing errors, useful content for the user, selection and organic use of keywords, improving usability.
Lifehacks:
An online course website must fully satisfy the user's need for information and service based on the query that he or she followed from the search.
Keep visitors on your site with quality content and easy navigation, not confusing interlinking.
Use customer needs identification to best meet their needs.
Content Marketing
This channel includes the preparation of materials of various formats: for example, articles, infographics (carousels) on social networks, podcasts, videos, and posting them on their own and external sites. Thus, content marketing is a way to inform the audience about the online school and its products, increase brand recognition and loyalty, and motivate users to make repeat sales.
Lifehacks:
Publish excerpts from paid lessons, motivating users to buy the choose us for your marketing success continuation or the full course. You can even create a free trial lesson or mini-course to attract more potential buyers.
Create authoritative materials on current news topics in your field.
Email Marketing
A method for those who have a collected or obtained from open sources database of email addresses of interested users.
Lifehacks:
Create a chain of emails that will lead the client through the sales funnel to purchasing courses and gradually lead to a sale.
Precede sending sales letters with a mailing of useful articles.
Affiliate Marketing
Develop an affiliate program to motivate clients, bloggers, third-party sites to recommend the online school. The simplest option is to pay the affiliate a percentage or a fixed amount from the purchase of the client they brought. A unique affiliate ID is usually used to track transactions.
Lifehack:
Use automated networking platforms to connect partners, keep records, and pay out rewards. It's easier, cheaper, and faster than creating your own software.
Lifehacks:
An online course website must fully satisfy the user's need for information and service based on the query that he or she followed from the search.
Keep visitors on your site with quality content and easy navigation, not confusing interlinking.
Use customer needs identification to best meet their needs.
Content Marketing
This channel includes the preparation of materials of various formats: for example, articles, infographics (carousels) on social networks, podcasts, videos, and posting them on their own and external sites. Thus, content marketing is a way to inform the audience about the online school and its products, increase brand recognition and loyalty, and motivate users to make repeat sales.
Lifehacks:
Publish excerpts from paid lessons, motivating users to buy the choose us for your marketing success continuation or the full course. You can even create a free trial lesson or mini-course to attract more potential buyers.
Create authoritative materials on current news topics in your field.
Email Marketing
A method for those who have a collected or obtained from open sources database of email addresses of interested users.
Lifehacks:
Create a chain of emails that will lead the client through the sales funnel to purchasing courses and gradually lead to a sale.
Precede sending sales letters with a mailing of useful articles.
Affiliate Marketing
Develop an affiliate program to motivate clients, bloggers, third-party sites to recommend the online school. The simplest option is to pay the affiliate a percentage or a fixed amount from the purchase of the client they brought. A unique affiliate ID is usually used to track transactions.
Lifehack:
Use automated networking platforms to connect partners, keep records, and pay out rewards. It's easier, cheaper, and faster than creating your own software.