How to calculate online reputation index
Posted: Sat Dec 28, 2024 7:09 am
Brand Reputation Index Formula for Search Engine Query
The calculation allows you to find out what reputation a brand has for a search query in the results of a certain search engine. It is calculated as follows:
Reputation index
Brand Reputation Index Formula for a Search Query in a Specific Search Engine
We need to calculate the index for the query "Reviews of developer N" in Yandex. According to the formula, it will look like this:
Brand Reputation Index Formula for a Search Query in a Specific Search Engine
Conclusion : the brand reputation for the search query "Reviews of developer N" in Yandex is in the negative range. It is worth increasing the amount of positive feedback from customers.
Search Engine Brand Reputation Index Formula
The calculation allows you to understand what reputation a brand has in a particular search engine. Formula:
Search Engine Reputation Score = Each query's reputation score * CTR, summed up / sum of all CTRs
Search Engine Brand Reputation Index Formula
In the previous formula, we got ex (Yandex, Reviews of developer N) = –13.08%. Let's imagine that for the second request "Customer reviews of developer N" we got ex = 7.2%, and the probable click-through rate (P) is 23%. Then the brand reputation index in Yandex will be as follows:
Search Engine Brand Reputation Index Formula
Conclusion : the brand reputation in Yandex is in the positive buy engineering contacts list range, but the value is small, so you need to continue to increase positive mentions.
Search Engine Reputation Index Formula
Knowing the Ex of each search engine, you can find out the brand reputation index in all existing search engines. To do this, follow the formula:
Search Engine Brand Reputation Score = Each Search Engine Reputation Score * Search Engine Market Share, summed
Brand Reputation Index
Search engine market share data can be found on the internet.
Let's assume that in our case there are three search engines - Yandex, Google and Mail. Let's imagine that Google's index is 58.7%, and its market share is 49.35%. Mail's index is 19.9%, and its market share is 1%. Yandex's market share is 48.11%. Let's calculate:
The calculation allows you to find out what reputation a brand has for a search query in the results of a certain search engine. It is calculated as follows:
Reputation index
Brand Reputation Index Formula for a Search Query in a Specific Search Engine
We need to calculate the index for the query "Reviews of developer N" in Yandex. According to the formula, it will look like this:
Brand Reputation Index Formula for a Search Query in a Specific Search Engine
Conclusion : the brand reputation for the search query "Reviews of developer N" in Yandex is in the negative range. It is worth increasing the amount of positive feedback from customers.
Search Engine Brand Reputation Index Formula
The calculation allows you to understand what reputation a brand has in a particular search engine. Formula:
Search Engine Reputation Score = Each query's reputation score * CTR, summed up / sum of all CTRs
Search Engine Brand Reputation Index Formula
In the previous formula, we got ex (Yandex, Reviews of developer N) = –13.08%. Let's imagine that for the second request "Customer reviews of developer N" we got ex = 7.2%, and the probable click-through rate (P) is 23%. Then the brand reputation index in Yandex will be as follows:
Search Engine Brand Reputation Index Formula
Conclusion : the brand reputation in Yandex is in the positive buy engineering contacts list range, but the value is small, so you need to continue to increase positive mentions.
Search Engine Reputation Index Formula
Knowing the Ex of each search engine, you can find out the brand reputation index in all existing search engines. To do this, follow the formula:
Search Engine Brand Reputation Score = Each Search Engine Reputation Score * Search Engine Market Share, summed
Brand Reputation Index
Search engine market share data can be found on the internet.
Let's assume that in our case there are three search engines - Yandex, Google and Mail. Let's imagine that Google's index is 58.7%, and its market share is 49.35%. Mail's index is 19.9%, and its market share is 1%. Yandex's market share is 48.11%. Let's calculate: