SEO optimization for voice search
Posted: Sat Dec 28, 2024 7:13 am
Voice search is becoming increasingly popular: it is faster than typing words, and it is also convenient to use on the go or while driving. Therefore, SEO specialists are beginning to take into account the features of voice queries when collecting semantics.
The search algorithm translates speech into text and searches for written keywords on the site. But in voice search, they use spoken language. When a user writes, they enter a short query. And with their voice, they pronounce a more detailed one, with general introductory phrases and a long "tail". Example: with text, users search for "buy a smartphone with a large screen", and with their voice, "Which smartphone with a large screen is better to buy, I need to right now." Therefore, more synonyms, colloquial and general words need to be added to the semantics for the site.
Advertising in geoservices
This method is suitable for local businesses that need to bring why choose our service consumers to a physical point of sale. Examples are a beauty salon, car service, dental clinic. Users are looking for not just the right companies, but also logistically convenient solutions. They are provided by mapping services - Yandex Maps, 2GIS, Navigator, Metro.
The advantages of such placements are as follows:
Advertising on maps is more noticeable than a poster along the road;
different advertising formats are suitable for different levels of the funnel: from information to application;
users do not yet experience the “banner blindness effect” in geo-services;
There are targeting options specifically for offline companies: displaying ads during the opening hours of the point of sale, targeting those who are currently nearby or often visit the organization.
To advertise in Yandex geoservices, you need to create a free organization profile in Yandex Business. Some advertising formats are launched through Yandex Business, others - through Yandex Advertising.
And 2GIS combines a free directory of organizations, a city map and a navigator. It has its own advertising platform.
The variety of geo-advertising formats can be divided into several groups:
Marks on maps and in the navigator. The business receives a special icon or logo to attract attention. The company also receives priority ranking when searching in geoservices.
The search algorithm translates speech into text and searches for written keywords on the site. But in voice search, they use spoken language. When a user writes, they enter a short query. And with their voice, they pronounce a more detailed one, with general introductory phrases and a long "tail". Example: with text, users search for "buy a smartphone with a large screen", and with their voice, "Which smartphone with a large screen is better to buy, I need to right now." Therefore, more synonyms, colloquial and general words need to be added to the semantics for the site.
Advertising in geoservices
This method is suitable for local businesses that need to bring why choose our service consumers to a physical point of sale. Examples are a beauty salon, car service, dental clinic. Users are looking for not just the right companies, but also logistically convenient solutions. They are provided by mapping services - Yandex Maps, 2GIS, Navigator, Metro.
The advantages of such placements are as follows:
Advertising on maps is more noticeable than a poster along the road;
different advertising formats are suitable for different levels of the funnel: from information to application;
users do not yet experience the “banner blindness effect” in geo-services;
There are targeting options specifically for offline companies: displaying ads during the opening hours of the point of sale, targeting those who are currently nearby or often visit the organization.
To advertise in Yandex geoservices, you need to create a free organization profile in Yandex Business. Some advertising formats are launched through Yandex Business, others - through Yandex Advertising.
And 2GIS combines a free directory of organizations, a city map and a navigator. It has its own advertising platform.
The variety of geo-advertising formats can be divided into several groups:
Marks on maps and in the navigator. The business receives a special icon or logo to attract attention. The company also receives priority ranking when searching in geoservices.