Spaniards prefer physical stores for their food purchases

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In such a competitive environment, where digital media is gaining more and more weight, it is vital to understand the needs and preferences of shoppers in order to be successful as a brand or commercial establishment. Ofertia.com has carried out a survey of a total of 1,008 users of its website and app for local offers and products, revealing the keys to understanding how Spanish people's purchasing trends in supermarkets are evolving.

The study shows that physical stores continue to lead the jordan telephone number data way in purchasing food products. 87.8% of those surveyed admit to not buying fresh products online, while the majority of the remaining 12.2% only make certain purchases of products online. It is clear that the online shopping basket is reserved for hygiene products (71% of those surveyed), cleaning products (68%), drinks (33%) and preserved foods (19%).

Another important fact from the Ofertia survey is that users visit an average of at least two different supermarkets when making their purchases, with Mercadona , Carrefour , Lidl and Aldi being the supermarkets preferred by Spaniards. Most consumers recognise that offers are the main reason for changing supermarkets, followed by proximity to the supermarket.

Thus, the fact of being able to prepare the purchase and thus anticipate the offers or products available in a certain establishment, together with visiting at least two supermarkets on average, represent a very substantial saving that motivates and justifies the multi-loyalty that exists in more and more Spaniards.