For example, if you run an e-commerce site

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you might want to link to best-selling or seasonal products directly from your homepage. This is helpful for visitors who want to jump directly to the products and purchase them, while also creating a good user experience.

You should look at this from a strategic perspective and think about what you care about most and how you can highlight this through internal linking. John Mueller John Mueller, Senior Search Analyst Google Google and other search engines also use internal links to help them discover new pages on your website.

For example, let's say you publish a new page but forget to link to it from elsewhere on your site. If the page isn't in your XML sitemap and doesn't have any backlinks , it will be difficult for Google to discover it.

Here’s what Google has to say about it : Some pages are known because list of bahrain cell phone numbers Google has crawled them before. Other pages are discovered when Google links to new pages from known pages. Internal links also provide contextual information to search engines like Google.

They do this through anchor text . In other words, if you have a page about “red dresses” and have multiple internal links pointing to that page using anchor text like “dresses,” “red dresses,” and “red maxi dresses,” these links help Google understand the context of the linked pages.