A no-show is a customer or person who was supposed to attend a call or product demonstration but never showed up or showed up. This type of situation can happen because the person who didn't show up lost interest in a product or service or had other things to do in the meantime.
While some have many valid excuses for not showing up, others How does Botim work? simply decided that the product was not for them and did not want to waste any more time.
What are some common reasons why someone doesn't show up for a sales call?
We know that things can change overnight, that a problem or difficulty can arise. A no-show is always the end of the world. But it is extremely important to understand why it happens, especially when it happens frequently, and to detect if it is our fault or a simple coincidence.
Other priorities or occupations
This reason is one of the most common reasons why a No-Show occurs. It happens because our prospect does not give the call or presentation the priority it deserves. It can happen that it is intentional and the person simply does not want to show up, but it can also happen that an event beyond our control prevents the person from showing up or participating in the demo.
When a prospect prioritizes something else over a meeting with you, it's because they don't understand the value you can bring to them.
Emergencies or unforeseen events
When the No-show happens for this reason, there is not much you can do. Emergencies are just that, emergencies. You can't avoid coincidences and usually when a lead has an emergency, they get lost for a long time and focus their attention on what you are presenting them.
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