As you nurture the lead, you can ask for more information

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The data you need to download a template is not the same as the data you need to schedule a free consultation. Remember that the information you request must match the value of what you offer. Include an impactful Call To Action (CTA) The Call To Action is not just a button on your landing page, it is the trigger needed for the person to make the conversion we need.


We leave you 3 good practices so that your CTA is a conversion weapon: Use good copy: The text should be short, descriptive and catch the attention of visitors. For example: “I want to master Facebook ADS” is andorra email list etter than “get started”, don’t you think? Pay attention to the design: Make your button stand out from the rest of the elements on the page. Here, color and contrast play a very important role.


Have only one CTA: Make sure it meets your main conversion goal and what you promise in your ad. There is nothing worse than a user arriving at a landing page and it not meeting their expectations. 4. Do A/B Testing When in doubt, run A/B tests. This will allow you to determine which variable (or variables) are failing your conversion, so you don’t have to guess and tweak your entire page at once.