Performance Max: Features and Benefits

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PMax is an automated multi-channel campaign based on machine learning. It allows you to publish ads across the entire Google network (Search, Display, YouTube, Shopping, Google Discover ) and offers full coverage of the sales funnel. AI optimizes ads in real time, adapting creative and targeting based on conversion data. This approach is particularly effective in reaching a larger and warmer audience, increasing the chances of conversion.

Pro
Extensive coverage across all Google channels.
Automatic optimization via AI.
Complete sales funnel coverage.
Against
Less control over targeting and keywords.
Limited data, making management less transparent.
It requires a higher budget for an optimal learning phase (about 6 weeks).
Standard Shopping: Features and Benefits
Standard Shopping focuses exclusively on Shopping overseas chinese in worldwide data ads and gives you more control over your campaigns. It offers the ability to manually manage keyword and audience targeting, creating a more targeted strategy that is suitable for reaching new customers. This approach is ideal for those who want to optimize their budget and focus on a specific range of products.

Pro
Complete control over targets, keywords, and budgets.
Detailed data on product and keyword performance.
Perfect for a strategy focused on specific products.
Against
More manual optimization work.
Coverage limited to Shopping results only.
Lower priority than Performance Max in Google Ads campaigns.
When to use PMax and Shopping Standard?
If your goal is to maximize visibility across multiple channels , PMax is the best choice due to its broad coverage and automation.