The benefits must be shown in image and also in sound

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She wants all the information you can give her” David Ogilvy What did he mean by this? Every day, users are bombarded with advertising and many of them, in order to demonstrate their creativity, cross the line into the ridiculous, leaving aside valuable information for the consumer. Let's look at the advertisements for miracle products that promise results in just a few minutes, such as instant-effect creams. If that were possible, facial rejuvenation surgery would not exist.


Be clear about the difference between persuading and anguilla email list manipulating: persuading is pushing someone towards something that is good for both parties. Manipulating is pushing or forcing someone to do something that only benefits you. Bonus: A different Copy for each medium The message you are going to convey is not the same on television, on the radio, in a brochure or in an ADS advertisement. The medium is the message and a symbolic relationship is created whereby the medium influences how the message is perceived.


As you will read below: Spot: The text, as well as the voiceover, music and effects, are crucial to keeping the listener's attention. Audiovisual: It is not necessary to say so much with words when an image can explain it. Hence the saying “a picture is worth a thousand words.” And copy accompanied by an image that sounds and moves increases its value and recall.