Appreciate that, give them what they want
Posted: Thu Jan 02, 2025 9:09 am
How old are they? Where are they from? Are they single, married? What do they prefer? What do they like and dislike? What social networks do they use the most? What are their problems? If you can solve them through your content, you will become their personal hero. Analytical tools will help you a lot in this step. Knowing your audience isn't just a strategy, it's the basic respect that those loyal followers who like, share and comment deserve.
Once you have all the information, use these insights australia email list to create content tailored to the different segments of your audience. Speaking to a teenager is not the same as speaking to a 40-year-old executive. Elementary my dear marketer! 2. Your content must go beyond a Look at me, buy me! Have you fallen into the tedious parade of brands that only shout “Buy me, I’m the best!” on their networks? Boring, right? But here’s the twist: you don’t need to be one of them, you are ready to generate valuable content and create sincere interactions.
Think of it this way: Imagine your social media is a party. You wouldn't want to be that person who only talks about themselves. Well, the same thing happens in the digital universe. The key is to be the perfect host: the one who presents interesting topics, gives advice, shares stories and, of course, listens. To give you a closer example, let’s imagine that you are a clothing brand and instead of just posting photos of your clothes with a copy that says “find the best jeans here”, why not become your audience’s image advisor? Today you could talk about how to style your favourite shirt, tomorrow about how to remove a stubborn stain.
Once you have all the information, use these insights australia email list to create content tailored to the different segments of your audience. Speaking to a teenager is not the same as speaking to a 40-year-old executive. Elementary my dear marketer! 2. Your content must go beyond a Look at me, buy me! Have you fallen into the tedious parade of brands that only shout “Buy me, I’m the best!” on their networks? Boring, right? But here’s the twist: you don’t need to be one of them, you are ready to generate valuable content and create sincere interactions.
Think of it this way: Imagine your social media is a party. You wouldn't want to be that person who only talks about themselves. Well, the same thing happens in the digital universe. The key is to be the perfect host: the one who presents interesting topics, gives advice, shares stories and, of course, listens. To give you a closer example, let’s imagine that you are a clothing brand and instead of just posting photos of your clothes with a copy that says “find the best jeans here”, why not become your audience’s image advisor? Today you could talk about how to style your favourite shirt, tomorrow about how to remove a stubborn stain.