Paid Advertising Impressions and Reach
Posted: Mon Jan 06, 2025 4:20 am
These KPIs are similar, but there’s an important difference. Impressions are how many times your ad was seen. Reach tracks how many individual users saw your ad at least once. Because of that, your impressions will likely be higher than your reach.
The value in tracking impressions and reach is knowing how much of a given audience you’ve put your brand in front of and how many times, on average, a user has seen your ad.
Download our Marketing Goals Calculator Template to find out overseas chinese in usa data just how many contacts you need at each stage of the funnel.
Customer Acquisition Cost (CAC)
CAC measures how much money you’re spending to acquire one customer. This KPI is extremely helpful for making projections, especially when making changes to the budget. If you know your CAC and LTV, you can make decent projections for how an increase or decrease in the budget will impact revenue.
Lead-To-Customer Conversion Rate
This KPI measures how many leads become customers. It’s similar to the general conversion rate, but instead of tracking how well you are converting a lead to the next stage of the marketing and sales funnel, it measures how successful you are at converting someone at the button of the funnel into actually becoming a customer.
You can use this KPI to set goals for how many leads you need to generate in order to meet sales goals.
Return on Ad Spend (ROAS)
Return on Ad Spend is basically ROI for your paid advertising efforts.
Instead of using total revenue and total cost, it uses revenue from ads compared to each dollar you spent on advertising. It doesn’t factor in the costs of managing the ads or producing the ad copy and creative.
It’s purely how much revenue you generated versus how much you spent on advertising.
The value in tracking impressions and reach is knowing how much of a given audience you’ve put your brand in front of and how many times, on average, a user has seen your ad.
Download our Marketing Goals Calculator Template to find out overseas chinese in usa data just how many contacts you need at each stage of the funnel.
Customer Acquisition Cost (CAC)
CAC measures how much money you’re spending to acquire one customer. This KPI is extremely helpful for making projections, especially when making changes to the budget. If you know your CAC and LTV, you can make decent projections for how an increase or decrease in the budget will impact revenue.
Lead-To-Customer Conversion Rate
This KPI measures how many leads become customers. It’s similar to the general conversion rate, but instead of tracking how well you are converting a lead to the next stage of the marketing and sales funnel, it measures how successful you are at converting someone at the button of the funnel into actually becoming a customer.
You can use this KPI to set goals for how many leads you need to generate in order to meet sales goals.
Return on Ad Spend (ROAS)
Return on Ad Spend is basically ROI for your paid advertising efforts.
Instead of using total revenue and total cost, it uses revenue from ads compared to each dollar you spent on advertising. It doesn’t factor in the costs of managing the ads or producing the ad copy and creative.
It’s purely how much revenue you generated versus how much you spent on advertising.