Why my email can go to spam and how to avoid it in 6 tips
Posted: Tue Dec 03, 2024 10:40 am
Anyone who uses email marketing as an ally to increase sales should always ask themselves: why can an email become spam ? After all, if your message doesn't reach your customers' inbox, this affects important metrics such as the open rate and, consequently, the results of your business.
Read more:
>> 7 tips to make your opening rate an ally for your sales >> 5 e-commerce sectors that are booming
There are two main situations that end up causing an email to end up in the spam box. The first is when the user himself marks a message as spam, either because the content is not relevant, or because he did not have a good experience with the brand, among other reasons.
The second situation in which an email can become spam is when the providers themselves, such as Gmail, Outlook, Hotmail, among others, interpret that email as spam. This filter evaluates one or more factors to determine whether the email should go to the main inbox or the junk folder, including:
Subject linesthat appear false or suspicious;
Senders withlow reputation;
Excess media, such as photos and videos;
Possible malicious links or suspicious file attachments.
It’s true that there’s no guarantee that your emails canadian biotechnology email list will completely escape spam filters, but it’s possible to reduce this risk and thus optimize the delivery of your emails. Stay with us and find out how:
Content
1. Maintain your reputation
2. Never buy email lists
3. Secure yourself with welcome automations
4. Avoid inactive subscribers
5. Use a recognizable sender
6. Pay attention to the content
How can the recipient help?
1. Maintain your reputation
As we said, having a low reputation is a good example of when an email can become spam . A bad reputation is usually a cumulative effect of the results of your campaigns, such as high bounce rates, low opening rates, and many spam flags by users.
Additionally, if you send an email campaign from a newly created address to a large volume of recipients, email providers may be hesitant to deliver your email to the recipient’s inbox. Remember: building your reputation slowly and steadily helps email providers better understand your sending behavior and how your list receives emails.
2. Never buy email lists
Respecting people's data has always been a basic rule in any business, and this is even more necessary today, with the application of the LGPD . Therefore, sending emails to a purchased or third-party list harms your mailings in a way that is very difficult to reverse.
This is because these lists are likely to contain outdated information, inactive addresses, and your message could end up in the spam folder. So, stay away from them.
3. Secure yourself with welcome automations
Starting a relationship off on the right foot is essential in any situation. In the digital world, the welcome email is the business card . Automated campaigns are a great way to ensure that this first contact happens as soon as the customer provides their email address, since this is usually the period of greatest engagement.
Even though most sales don't happen on the first contact, the welcome email is an essential first step to nurturing this consumer with relevant content and showing that you care about their needs. Exceeding their expectations by giving this new customer something extra, such as a special gift or more humanized treatment, is the type of effective action that keeps your audience engaged.
Read more:
>> 7 tips to make your opening rate an ally for your sales >> 5 e-commerce sectors that are booming
There are two main situations that end up causing an email to end up in the spam box. The first is when the user himself marks a message as spam, either because the content is not relevant, or because he did not have a good experience with the brand, among other reasons.
The second situation in which an email can become spam is when the providers themselves, such as Gmail, Outlook, Hotmail, among others, interpret that email as spam. This filter evaluates one or more factors to determine whether the email should go to the main inbox or the junk folder, including:
Subject linesthat appear false or suspicious;
Senders withlow reputation;
Excess media, such as photos and videos;
Possible malicious links or suspicious file attachments.
It’s true that there’s no guarantee that your emails canadian biotechnology email list will completely escape spam filters, but it’s possible to reduce this risk and thus optimize the delivery of your emails. Stay with us and find out how:
Content
1. Maintain your reputation
2. Never buy email lists
3. Secure yourself with welcome automations
4. Avoid inactive subscribers
5. Use a recognizable sender
6. Pay attention to the content
How can the recipient help?
1. Maintain your reputation
As we said, having a low reputation is a good example of when an email can become spam . A bad reputation is usually a cumulative effect of the results of your campaigns, such as high bounce rates, low opening rates, and many spam flags by users.
Additionally, if you send an email campaign from a newly created address to a large volume of recipients, email providers may be hesitant to deliver your email to the recipient’s inbox. Remember: building your reputation slowly and steadily helps email providers better understand your sending behavior and how your list receives emails.
2. Never buy email lists
Respecting people's data has always been a basic rule in any business, and this is even more necessary today, with the application of the LGPD . Therefore, sending emails to a purchased or third-party list harms your mailings in a way that is very difficult to reverse.
This is because these lists are likely to contain outdated information, inactive addresses, and your message could end up in the spam folder. So, stay away from them.
3. Secure yourself with welcome automations
Starting a relationship off on the right foot is essential in any situation. In the digital world, the welcome email is the business card . Automated campaigns are a great way to ensure that this first contact happens as soon as the customer provides their email address, since this is usually the period of greatest engagement.
Even though most sales don't happen on the first contact, the welcome email is an essential first step to nurturing this consumer with relevant content and showing that you care about their needs. Exceeding their expectations by giving this new customer something extra, such as a special gift or more humanized treatment, is the type of effective action that keeps your audience engaged.