Why Does Email Accessibility Matter?
Posted: Tue Dec 03, 2024 10:42 am
What is Email Accessibility?
Put simply, email accessibility is when an email is accessible, readable, and usable for all people, including those who have disabilities or vision impairment.1
Even if you craft the most eye-catching email with the perfect copy, it won’t uk business email list resonate with all readers if it’s not accessible. Some subscribers may engage with your email differently due to having the following types of disabilities:
Visual – Visual impairment, blindness, or color blindness
Auditory – Deafness
Motor – Paralysis, cerebral palsy, or limb injuries
Learning – Dyslexia
For example, visually impaired people may listen to your email with an assistive device, rather than reading it. Colorblind people may read your email, but have a hard time discerning certain colors within it.
If you don’t have a disability yourself, designing accessible emails requires a shift in perspective.
Fortunately, it’s an easy process once you understand the basics of email accessibility.
email marketing services
In 2021, email accessibility can no longer be treated as an afterthought. It must be built into the foundation of your campaigns.
Here are a few reasons why:
#1 A Substantial Subset Of Your Customers May Have a Disability
Disabilities are more common than you may think. Just take a look at these statistics:
One in four Americans have some kind of physical or mental disability2
One million Americans are blind3
Color blindness affects 8% of the male population and 4.5% of the total population4
One in ten people have dyslexia5
Globally, people with disabilities have an estimated spending power of $8 trillion6
Such a substantial subset of consumers has a lot of sway. Neglecting their needs only harms your business prospects.
Put simply, email accessibility is when an email is accessible, readable, and usable for all people, including those who have disabilities or vision impairment.1
Even if you craft the most eye-catching email with the perfect copy, it won’t uk business email list resonate with all readers if it’s not accessible. Some subscribers may engage with your email differently due to having the following types of disabilities:
Visual – Visual impairment, blindness, or color blindness
Auditory – Deafness
Motor – Paralysis, cerebral palsy, or limb injuries
Learning – Dyslexia
For example, visually impaired people may listen to your email with an assistive device, rather than reading it. Colorblind people may read your email, but have a hard time discerning certain colors within it.
If you don’t have a disability yourself, designing accessible emails requires a shift in perspective.
Fortunately, it’s an easy process once you understand the basics of email accessibility.
email marketing services
In 2021, email accessibility can no longer be treated as an afterthought. It must be built into the foundation of your campaigns.
Here are a few reasons why:
#1 A Substantial Subset Of Your Customers May Have a Disability
Disabilities are more common than you may think. Just take a look at these statistics:
One in four Americans have some kind of physical or mental disability2
One million Americans are blind3
Color blindness affects 8% of the male population and 4.5% of the total population4
One in ten people have dyslexia5
Globally, people with disabilities have an estimated spending power of $8 trillion6
Such a substantial subset of consumers has a lot of sway. Neglecting their needs only harms your business prospects.