Using your newsletters to send personalized product recommendations
Posted: Tue Dec 03, 2024 10:49 am
Using your newsletters to send personalized product recommendations
One of the great virtues of newsletters is that they can transform and/or mutate into different forms according to the context and intention of the email campaign.
One of the types of newsletters kiribati business email list that has been widely used in this era of the eCommerce boom is the product catalogue.
Product recommendations, directly to your users' email
In the daily challenge of driving subscriber users to make an online purchase, retailers, supermarkets and distributors of products from different industries have sought to integrate email marketing as part of their promotional channels.
However, today it is not just about sending promotions left and right without even considering the taste or consumption habits of users; if anything has evolved in email marketing it is the sending of contextual and dynamic campaigns, so (if this is your case) not taking advantage of this today would be having email marketing as an underused channel in your strategy.
That said, one of your main goals should be to send personalized product recommendations to each user, and this can be achieved in a variety of ways.
For example, if your website also functions as an eCommerce site, platforms like Shopify , Magento or even WooCommerce will usually provide you with interesting statistics and cross-references in their administration systems; for example, which products each user has purchased, which will give you a guide for an email marketing campaign offering recommendations for similar products or products that they would probably be more willing to purchase.
API integrations, an even smarter bet
If the above sounds a bit mechanical and complicated , there is always the option of integrating your email sending platform with your e-commerce platform (or, failing that, with your sales or purchasing administration platform such as a CRM), and this is possible through APIs.
How to make a stakeholder map for your email marketing
Although this will require a little more effort and having experts in both tools to use to achieve the true integration of the databases of each platform, it will certainly be a better bet since this way you will achieve that each shipment is truly personalized for each user, without having to spend a great amount of time on data cross-checking and analysis.
Believe me, there is nothing better than your users receiving a campaign with 100% personalized product recommendations, this will be directly reflected in your return on investment.
[tweetthis]Integrate your sales or business management platform via API with @mittum to send personalized product recommendations[/tweetthis]
Is your company ready to take the next step in email marketing? If so, contact us today and the team will be happy to help.
One of the great virtues of newsletters is that they can transform and/or mutate into different forms according to the context and intention of the email campaign.
One of the types of newsletters kiribati business email list that has been widely used in this era of the eCommerce boom is the product catalogue.
Product recommendations, directly to your users' email
In the daily challenge of driving subscriber users to make an online purchase, retailers, supermarkets and distributors of products from different industries have sought to integrate email marketing as part of their promotional channels.
However, today it is not just about sending promotions left and right without even considering the taste or consumption habits of users; if anything has evolved in email marketing it is the sending of contextual and dynamic campaigns, so (if this is your case) not taking advantage of this today would be having email marketing as an underused channel in your strategy.
That said, one of your main goals should be to send personalized product recommendations to each user, and this can be achieved in a variety of ways.
For example, if your website also functions as an eCommerce site, platforms like Shopify , Magento or even WooCommerce will usually provide you with interesting statistics and cross-references in their administration systems; for example, which products each user has purchased, which will give you a guide for an email marketing campaign offering recommendations for similar products or products that they would probably be more willing to purchase.
API integrations, an even smarter bet
If the above sounds a bit mechanical and complicated , there is always the option of integrating your email sending platform with your e-commerce platform (or, failing that, with your sales or purchasing administration platform such as a CRM), and this is possible through APIs.
How to make a stakeholder map for your email marketing
Although this will require a little more effort and having experts in both tools to use to achieve the true integration of the databases of each platform, it will certainly be a better bet since this way you will achieve that each shipment is truly personalized for each user, without having to spend a great amount of time on data cross-checking and analysis.
Believe me, there is nothing better than your users receiving a campaign with 100% personalized product recommendations, this will be directly reflected in your return on investment.
[tweetthis]Integrate your sales or business management platform via API with @mittum to send personalized product recommendations[/tweetthis]
Is your company ready to take the next step in email marketing? If so, contact us today and the team will be happy to help.