The importance and evolution of the newsletter as a means of internal communication
Posted: Tue Dec 03, 2024 10:59 am
The importance and evolution of the newsletter as a means of internal communication
Talking about internal communication in a company requires touching on such important nuances of the human being as culture, myths, rituals, and the systems that govern this within an organizational or work context.
The evolution of Dircom
Authors such as Carlos Fernández Collado tell us that employees in a company need to be informed, feel integrated and identified with what the company is and claims to be, and in this exercise, communication through internal media plays a fundamental role.
If we were to go back a few decades, we would be able to say little about the precise and concise measurement of the effectiveness of internal media, since they were governed by traditional structures where the analysis was totally subjective; that is, it was impossible to measure the real effectiveness of an advertisement placed on a board or wall of the organization.
[tweetthis]#Dircom have evolved with the presence of digital media[/tweetthis]
This has changed with the presence of digital media, at the same time as an evolved version of the “ Dircom ” or Communications Director has emerged . For practical purposes, what used to be sent as a biweekly printed brochure has become what we now know as the company’s digital newsletter.
The essence of the internal newsletter
Understood as a composition of information and data, the newsletter will normally have a structure that seeks to cover different nuances and aspects of the same company, being in the best of cases sent as a digital newsletter directly to the collaborators' email.
The interesting thing here is that with the same evolution of email marketing from the late nineties to today , Dircoms have found in the sending of newsletters a perfect ally to measure the interest of the company's community in the information it exerts.
Thus, the figure of Communication guam business email list Directors has had to adopt a more analytical and strategic profile , based on the performance of metrics, while not leaving aside other attributes more aligned with creativity and the psychology of the consumer (in this case, their collaborators).
This importance and evolution is accompanied by the management of the internal newsletter as an increasingly effective medium, since the rate of collaborators who have a mobile device with an email agent is normally high in corporations, offices and startups, so it can be understood as an agile and semi-immediate medium without falling into the informality of other media, such as WhatsApp .
Tell me, how is the newsletter as a means of communication in your company? Do you use it regularly and at a defined interval? I look forward to your comments.
Talking about internal communication in a company requires touching on such important nuances of the human being as culture, myths, rituals, and the systems that govern this within an organizational or work context.
The evolution of Dircom
Authors such as Carlos Fernández Collado tell us that employees in a company need to be informed, feel integrated and identified with what the company is and claims to be, and in this exercise, communication through internal media plays a fundamental role.
If we were to go back a few decades, we would be able to say little about the precise and concise measurement of the effectiveness of internal media, since they were governed by traditional structures where the analysis was totally subjective; that is, it was impossible to measure the real effectiveness of an advertisement placed on a board or wall of the organization.
[tweetthis]#Dircom have evolved with the presence of digital media[/tweetthis]
This has changed with the presence of digital media, at the same time as an evolved version of the “ Dircom ” or Communications Director has emerged . For practical purposes, what used to be sent as a biweekly printed brochure has become what we now know as the company’s digital newsletter.
The essence of the internal newsletter
Understood as a composition of information and data, the newsletter will normally have a structure that seeks to cover different nuances and aspects of the same company, being in the best of cases sent as a digital newsletter directly to the collaborators' email.
The interesting thing here is that with the same evolution of email marketing from the late nineties to today , Dircoms have found in the sending of newsletters a perfect ally to measure the interest of the company's community in the information it exerts.
Thus, the figure of Communication guam business email list Directors has had to adopt a more analytical and strategic profile , based on the performance of metrics, while not leaving aside other attributes more aligned with creativity and the psychology of the consumer (in this case, their collaborators).
This importance and evolution is accompanied by the management of the internal newsletter as an increasingly effective medium, since the rate of collaborators who have a mobile device with an email agent is normally high in corporations, offices and startups, so it can be understood as an agile and semi-immediate medium without falling into the informality of other media, such as WhatsApp .
Tell me, how is the newsletter as a means of communication in your company? Do you use it regularly and at a defined interval? I look forward to your comments.