Controlling the frequency of shipments, a solid and exclusive basis, are simple actions that, in the end, make all the difference.
Remember that email marketing is a format for close communication with your customers and visitors.
Therefore, it is very important to know how to deal with the leads you acquire, focusing on something that meets your needs and still provides a pleasant experience for those who will be impacted.
Learn what to do with 5 exclusive tips for your email marketing strategies!
1. Don't buy third-party bases
An unqualified base can be the reason for the failure of your Email Marketing campaigns and strategies.
This practice is not advisable and may result in a very low open rate — the number of people who open the emails versus the number who receive them — or other poor conversion results, such as purchasing products, submitting a contact form or simply visiting your website.
If necessary, redo a study on how to do email marketing , try to create your own base through actions on social networks, events, in the physical store or within the website itself.
By doing this you will identify opportunities according to your type of business.
2. Control the frequency of sending
Getting new leads requires effort, so it's important to take every precaution not to lose them.
You shouldn't tire your base by filling their inbox with repetitive messages. Sending too many messages too often can be a bad idea and can even increase your unsubscribe rate.
The tip is to understand that the volume of mailings will vary according to your objective. Avoid creating a bad image of your company through constant and sometimes even disrespectful contact.
Understand your business and how often you should contact your customers. Conduct A/B tests to identify the most engaged customers and try to personalize your interaction according to their behavior.
3. Plan ahead
Set a calendar and schedule the emails that will be sent throughout the month. This will allow you to segment your emails in a much more qualified and assertive way.
Try to tell a story, sending different messages with each message, but making sure they are complementary. If you are communicating a promotion today, try to bring something more informative in the next message.
Email Marketing is also an excellent relationship channel, where you can get closer to your contacts through messages on special dates and by sending exclusive discounts and special coupons.
4. Have clear goals
Your email marketing strategy needs to be very clear for you to achieve the desired success.
Set a goal and plan a way to achieve it. If you want to generate traffic, avoid long texts and too much information.
Provide a brief description, a relevant image and a call-to-action inviting the reader to visit your website for more details.
This way, you avoid the email being promptly deleted or becoming tiresome and you still have the chance to show everything you have to offer to this potential client.
This visit can also be very valuable for remarketing campaigns on other media. The joint strategy can be much more advantageous.
What about conversion?
If your goal is conversion in your fiji business email list online store, focus on the most relevant products, with the best results or try to segment your base according to interest.
Advertise televisions to those who like electronics and clothes to those who like fashion. This way, the chance of success and interest increases dramatically.
Highlight special discounts and promotions, offer exclusive benefits only to your base, after all, they are loyal customers and are interested in what you have to offer.
5. Spend time creating the Subject Line
The first step to success with email marketing is to ensure that the email you send is opened . If it is not opened, there will be no further interactions such as clicks and conversions.
The best way to achieve this opening is with a good subject line . Try to personalize it with the client's name or some other relevant information.
Include some difference in what you are offering, such as a discount percentage, the name of a high-impact promotion and even a call-to-action encouraging opening.
Using capslock on some words and emojis can also work. And don't forget about A/B testing , which is also essential to identify what works with your base.
