From a short time ago to today, the job offer for editors has expanded with the growth of email marketing and blogging in different industries.
Whether hired within the same american samoa business email list work team, or acquired via outsourcing through a digital platform (often in freelance mode), the title of " writer " has become indispensable in the marketing exercise of various brands and organizations: from the public, private and even the NGO sector.
The reason is simple : the consumption of content on the Internet is increasing day by day. Users are consuming more and more content, which is becoming more and more elaborate every day.
Therefore, there is an important difference between a community manager and a blog and email marketing writer , since the latter must have the ability to write and articulate different ideas to create a single piece of impactful and transcendent communication.
One thing you should know is that a writer for blogs and email marketing (and any other piece of broad-based communication in your company) must possess a series of essential skills for their work to bear fruit and eventually even generate income for the brand.
In short, we tell you the following:
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Avoid the “young techie” profile – you need someone with communication skills as your blog and email marketing writer
Close to and yet far from the brand – you need someone who knows how to run an independent work model
You don't want someone who just writes – you need someone who knows online marketing
Avoid the “young techie” profile – you need someone with communication skills as your blog and email marketing writer
It's not just a matter of hiring someone who is "tech-savvy" - it goes much further. An unhealthy practice within many companies is that they tend to hire "writers" for their ease of handling online tools (it's common to find the " boss' cousin ", that " kid who knows how to use a computer " hired as the community manager + blogger + email marketer).
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On the contrary, although they must be able to function in a minimally acceptable manner in the online world, the writer for blogs and email marketing is someone who must first and foremost have a command of letters, language and even consumer (reader) psychology. They must be able to clearly express an idea and invite the reader to interact with it.
Close to and yet far from the brand – you need someone who knows how to run an independent work model
The ability to communicate truly brilliant ideas is proportional to each person's creative capacity (let's talk about ingenuity applied to language ).
The blog and email marketing writer you hire should be someone who knows how to manage a freelance work model.
Someone who feels comfortable working remotely, without getting self-absorbed or soaking in the clichés and vices of brands, because they run the risk of losing creative focus and communicating only and exclusively what the brand claims to communicate, and not what the audience (subscribers and users) really want to read (or rather, what they really want to read).
You don't want someone who just writes – you need someone who knows online marketing
Last but not least, today's blog and email marketing writer must be able to master different elements of online marketing to give their communication pieces a boost.
We already told you that this role should not be for someone who is a technological neophyte , but they must know all the elements that will make a blog article or an email newsletter an interactive element.
Don't know about calls-to-action? Don't understand h1 to h6 tags? Don't know about keywords? Be very careful then, you're taking a risk by hiring him.
