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Here’s what this reasoning looks like visually: Marketing Automation Example: Post-Sale Email Follow-up Email Sending Workflow Example – GetResponse 5. Send abandoned cart recovery emails If you run an e-commerce business, you surely know how frustrating it is when your visitors get to the point of purchasing your product or service and, just at the best moment, suddenly abandon their cart with the item already selected. In these cases, not all is lost: email marketing can actually save your sale. A series of two or three emails can help you recover abandoned carts and better reclassify your leads.


You can assign specific tags based on their behavior, using a very simple workflow like this: Marketing Automation Example: Post-Sale Email Abandoned Cart Recovery Email Workflow Example – GetResponse 6. Online germany telegram data Course Promotion Thanks to marketing automation you can promote your online courses in a much faster and more effective way . In particular, this example below is composed of these actions: a newsletter that is aimed at the most active contacts; an email in which we provide information and value if the lead clicks on the newsletter link, otherwise an email with a slightly more clickbait title to attract their attention; If the contact ignores this one as well, he will be targeted as “inactive”, otherwise, he will receive the other type of email.


In this marketing automation example (also created with GetResponse) you are not forced to create specific emails or standard autoresponders , but you can differentiate your messages based on the behavior of your contacts. Marketing Automation Example: Online Course Promotion Online Course Promotion Automation Workflow Example – GetResponse 7. Sending Follow-up Emails After a Webinar A tool widely used by companies to launch a new product or provide valuable information is the webinar. But to maximize its effectiveness, especially when introducing a new product, it is essential to associate it with an email marketing strategy