Here is a list of 10 crucial congo-brazzaville business email list marketing questions that will help you determine if you are on the right track (and really, what plan doesn't have at least some room for improvement, right? If you are serious about getting and staying ahead of the curve in your industry or niche this year, keep reading this article.
10 Crucial Marketing Questions
1 - Are we putting mobile users first?
Among all the relevant marketing trends for 2019, this one tops the rest.
Smartphones and other small screens are quickly taking over advanced marketers. People are spending more time on their phones and less on desktops and laptops - it's a fact! In some parts of the world, the latter are barely used today. That means you need to think primarily about how to take advantage of phones in the marketing business in 2019.
You need to develop unique goals and objectives, smart design strategies, and actively track all relevant metrics. Consider mobile as an independent entity that deserves special and immediate attention.
Also, keep in mind that people interact differently with websites on mobile devices than on larger screens. It's important to remember this about your buyer if you want to be successful while delivering excellent service.
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2 - How do we make mobile-first?
Mobile needs to become the center of all your processes; your content development, your corporate goals, all your creative ideas need to be developed with mobile first in mind. It's time to audit your mobile-related concepts and extract as much information as possible from your findings, especially about customer behavior.
3 - Are we addressing every step of the buyer's journey through content?
The buyer's journey as a concept has evolved quite a bit since the advent of mobile. Today, simple consumer products may require just a few seconds of video to convey a strong marketing message. More technical concepts likely require considerably more time.
Your advertising efforts need to be bolstered by content that is both informative and engaging if you want to help your buyers make decisions that meet their unique goals. You may be reaching out to buyers in both the “I’m ready to buy” and “I need more information…” camps. Ask yourself:
Do I understand how the buyer’s journey works?
Am I monitoring how customers interact with my brand?
What am I doing to maximize conversions based on those observations?
Do I already have content to satisfy buyers at each stage of their journey?
How can I gather reliable data on these points?
Once you have those answers, you can start developing useful and engaging content that ensures your buyer stays focused on your brand at every part of the journey.
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4 - How do our media react to customer behaviors in real time?
Consumers have never been more demanding than they are now. If your brand doesn’t give them what they want instantly, they’ll find another that does. That’s why you need to be quick enough to deliver what your customer wants and needs in real time.
For some brands, that means always-on accessibility via chatbots or support pages on social channels to resolve customer issues and answer their questions. It could also mean having all the right content to resolve those issues before the customer even raises them.
