3 Amazing Facebook Word-of-Mouth Marketing Features
Posted: Wed Dec 04, 2024 5:01 am
3 Amazing Facebook Word-of-Mouth Marketing Features
Marketing can take any form, but nothing works better than word-of-mouth marketing. According to a study , word-of-mouth marketing is one of the most credible marketing channels for 88% of customers. According to Nick Hajli , trust generated through social media significantly impacts purchase intent. This shows the importance that social media, like Facebook, has in building trust by creating positive word-of-mouth marketing.
Facebook word-of-mouth marketing comes in a number of forms. You afghanistan telemarketing data can run a Facebook influencer marketing campaign to leverage word-of-mouth, you can post customer video testimonials on your Facebook page, or you can use Facebook ads to highlight customer reviews and generate leads and sales. Facebook, however, offers businesses special word-of-mouth features that work practically on autopilot, without any interference from you.
These three Facebook word-of-mouth marketing features are:
Get recommendations
Discover local events
Take action
Let's cover these three functions in detail and see how they work.
1. Get Recommendations
Facebook users can get recommendations and suggestions from their friends using the Recommendation feature. This allows them to receive advice on where to eat, about local shops, or if they are looking for a course in a specific area, etc. A simple post can become a recommendation post in the hands of users.
When users ask for recommendations, a notice appears on the post, notifying their connections that these users need suggestions. The post clearly states “ Looking for Recommendations ”:
If the question is related to a particular location, it will highlight the map of the area. If the question is not related to a particular location (like in the example above), it will display a general map.
How to Use this Word of Mouth Marketing Feature
Recommendation posts are a perfect way for businesses to use Facebook word-of-mouth marketing. You can use it to advertise your business organically on Facebook in a number of different ways.
Marketing can take any form, but nothing works better than word-of-mouth marketing. According to a study , word-of-mouth marketing is one of the most credible marketing channels for 88% of customers. According to Nick Hajli , trust generated through social media significantly impacts purchase intent. This shows the importance that social media, like Facebook, has in building trust by creating positive word-of-mouth marketing.
Facebook word-of-mouth marketing comes in a number of forms. You afghanistan telemarketing data can run a Facebook influencer marketing campaign to leverage word-of-mouth, you can post customer video testimonials on your Facebook page, or you can use Facebook ads to highlight customer reviews and generate leads and sales. Facebook, however, offers businesses special word-of-mouth features that work practically on autopilot, without any interference from you.
These three Facebook word-of-mouth marketing features are:
Get recommendations
Discover local events
Take action
Let's cover these three functions in detail and see how they work.
1. Get Recommendations
Facebook users can get recommendations and suggestions from their friends using the Recommendation feature. This allows them to receive advice on where to eat, about local shops, or if they are looking for a course in a specific area, etc. A simple post can become a recommendation post in the hands of users.
When users ask for recommendations, a notice appears on the post, notifying their connections that these users need suggestions. The post clearly states “ Looking for Recommendations ”:
If the question is related to a particular location, it will highlight the map of the area. If the question is not related to a particular location (like in the example above), it will display a general map.
How to Use this Word of Mouth Marketing Feature
Recommendation posts are a perfect way for businesses to use Facebook word-of-mouth marketing. You can use it to advertise your business organically on Facebook in a number of different ways.