The competition between Social Media Managers is therefore becoming increasingly fierce. Here are some tips to emerge victorious from this no-holds-barred fight:
Know your target as you know yourself
“If you do not know the target, but only know yourself, your chances of winning will be equal to your chances of losing. If you do not know yourself, nor do you know your target, be sure that every will be a source of very serious danger for you”.
Ok, obviously these are not all my words, but apparently in marketing and in war the same rules apply. It is therefore important first of all to have a clear idea of the identity of our company or business and study a strategy to best communicate our USP (Unique Selling Proposition). Once we have our message clear in mind we must get it to the right people in order not to waste time, money and resources.
Content is King, but be careful not to present a “naked king”
Content is fundamental, but it must be pertinent, original and relevant to the audience we are addressing. Enough with the “Welcome October” and trite and hackneyed stock images.
If we have nothing interesting to publish, let's not publish!
It is not written in stone anywhere that we have to publish 5 times a week; posting less is a good thing if by doing so you post better. Sometimes, as they say, “Less is more”.
Don't be Aggressive
People browse Facebook to “unplug” and take a break, they australia telegram phone number list not want to be hit by promotional messages of products they do not know.
It is necessary to enter the minds of our potential customers on tiptoe, accompanying them on a journey to discover our Brand until they are ready to perform the action we want.
The Pixel is your best friend
The Pixel is a dear little string of code that, once correctly inserted into our site, can work miracles. In fact, it performs two very useful functions: it monitors user actions (visit to a page, purchase of a product, filling out a form, etc.) and allows us to create remarketing lists that we can use to interact not only with those who already know our Brand, but also with people who, according to the algorithm, have characteristics in common with those who are already our customers, increasing the chances of converting and potentially reducing spending.
A/B/C/D/E Testing….Try Dynamic Creativity
Facebook news that allows you to create the “perfect sponsored post” by automatically creating different combinations between multiple options of Title, Image/Video, Text, Description and CTA in order to evaluate which variant achieves the greatest number of objectives.
There’s no point in beating around the bush, working as a Social Media Manager isn’t all roses and flowers as you might think. To do a good job, you need a strong aesthetic streak, a good copywriter’s hand and an excellent nose, but the truth is that if you’re not able to interpret the data, you won’t get very far.
To know our target, to understand which posts are most relevant and what type of content converts best, it’s essential to study the data, and I don’t just mean the so-called “vanity metrics” (followers, likes, comments, shares), but above all the metrics that allow us to maximize the ROAS (return on advertising investment) and obtain the best results for our Brand.
