How to measure and evaluate the results of a digital marketing strategy
Posted: Sun Jan 19, 2025 9:58 am
Once you have a clear idea of the digital marketing strategy and have implemented it, it is important to know if it is effective and if the objectives set are being met. To do this, it is necessary to measure and analyze the results through different variables and analysis tools.
This section explains the variables to australia school email list be taken into account when measuring and analyzing results. It also explains the process required for correct measurement of results and the usefulness of KPIs in evaluating campaigns.
Variables to take into account
To measure and evaluate the results of a digital marketing campaign, it is essential to rigorously monitor the following variables:
Conversion rate: This is the percentage of visits that convert into the desired objective, such as a sale, a request for information or a subscription.
ROI: Return on investment is the relationship between the cost of the investment and the benefits generated. In other words, ROI measures the economic effectiveness of the investment made.
Web traffic: This is the number of visits that a website receives and that can be measured through tools such as Google Analytics.
Follower growth: On social media, it is important to track follower growth and the number of interactions they have with published content.
This section explains the variables to australia school email list be taken into account when measuring and analyzing results. It also explains the process required for correct measurement of results and the usefulness of KPIs in evaluating campaigns.
Variables to take into account
To measure and evaluate the results of a digital marketing campaign, it is essential to rigorously monitor the following variables:
Conversion rate: This is the percentage of visits that convert into the desired objective, such as a sale, a request for information or a subscription.
ROI: Return on investment is the relationship between the cost of the investment and the benefits generated. In other words, ROI measures the economic effectiveness of the investment made.
Web traffic: This is the number of visits that a website receives and that can be measured through tools such as Google Analytics.
Follower growth: On social media, it is important to track follower growth and the number of interactions they have with published content.