Need we say more? Subscriber count is the number of people subscribed to your email list.
Posted: Mon Jan 20, 2025 3:38 am
Subscriber growth tracks how many new subscribers have joined your email list in a given time period. In reality, these metrics give you more insight into how your points of conversion are performing (landing pages, pop-up forms, etc.), rather than your actual email content itself.
Tracking this metric is important to know the opportunity list of usa cell phone numbers you have with email as one of your marketing channels.
Open Rate
Open rate tracks how many subscribers opened your email. There’s really not much else to say here. But if you’re struggling with your open rate, hone in on your subject lines, from address, and preview text. These are what a subscriber sees in the email inbox and all work together to convince someone to actually open your email.
Click-To-Open Rate
Click-to-open rate (CTOR) is CTR’s Type A sibling. CTOR measures how many people who actually opened your email went on to click a link. CTR, on the other hand, measures how many out of all your subscribers clicked on a link — even if they didn’t open your email.
CTOR tells you, very specifically, if a subscriber who read your email was compelled to take an action you wanted them to take.
Download our Marketing Goals Calculator Template to find out just how many contacts you need at each stage of the funnel.
Tracking this metric is important to know the opportunity list of usa cell phone numbers you have with email as one of your marketing channels.
Open Rate
Open rate tracks how many subscribers opened your email. There’s really not much else to say here. But if you’re struggling with your open rate, hone in on your subject lines, from address, and preview text. These are what a subscriber sees in the email inbox and all work together to convince someone to actually open your email.
Click-To-Open Rate
Click-to-open rate (CTOR) is CTR’s Type A sibling. CTOR measures how many people who actually opened your email went on to click a link. CTR, on the other hand, measures how many out of all your subscribers clicked on a link — even if they didn’t open your email.
CTOR tells you, very specifically, if a subscriber who read your email was compelled to take an action you wanted them to take.
Download our Marketing Goals Calculator Template to find out just how many contacts you need at each stage of the funnel.