you can cookie them and serve them remarketing ads across different websites and social media platforms. These ads can bring previous website visitors back to convert on your website.
For example, if a visitor was on a landing page for a demo list of canada cell phone numbers but left your site before submitting a request, you can show them ads for the demo while they’re browsing other places on the internet. The goal is that seeing your ads will keep your company at the top of the prospects’ minds so they’ll eventually come back and finish requesting your demo.
You can segment your remarketing ads into two groups of people to start off: people who spend the most time on your website without converting and people who get close to finishing a conversion.
Conversational marketing
Conversational marketing enables leads to have an experience on your website that’s similar to what they would have in a physical store. If someone walks into a store with questions about a specific product, they can ask an employee and get the information they’re looking for.
If someone comes to your website looking for specific information, a chatbot can direct them to what they’re looking for in real time, instead of requiring them to fill out a form and wait for a response.
What’s most important in this case is to be sure you have a stellar playbook strategy — no one is going to answer a chatbot that doesn’t ask the right questions.
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