The Rise of Location-Based Marketing in 2024
Posted: Mon Jan 20, 2025 6:39 am
Location-based marketing has its roots in the initiation of mobile marketing. It has gradually evolved and been adopted. The development of smartphones, GPS, and mobile applications has contributed to the growth of location-based marketing. At first, location-based advertising was confined to basic, geolocation-based promotional SMS campaigns. However, as technology advanced, so did the capacity of location-based advertising to expand its operations and offer more services.
Today, the Internet and advanced technologies allow you to create very specific campaigns that will reach the customer at the right time and in the right place. ​​Businesses can use sophisticated algorithms and list of peru cell phone numbers data analytics to develop those highly targeted campaigns. Mobile applications, social networks, and wearable technologies have also contributed to the development of LBM as they provide new opportunities for interacting with consumers.
Some of the trends that are currently being implemented in LBM are the use of artificial intelligence to analyze trends in consumer behavior, the incorporation of augmented reality to provide customers with engaging experiences and the use of big data to understand customers better.
Today, the Internet and advanced technologies allow you to create very specific campaigns that will reach the customer at the right time and in the right place. ​​Businesses can use sophisticated algorithms and list of peru cell phone numbers data analytics to develop those highly targeted campaigns. Mobile applications, social networks, and wearable technologies have also contributed to the development of LBM as they provide new opportunities for interacting with consumers.
Some of the trends that are currently being implemented in LBM are the use of artificial intelligence to analyze trends in consumer behavior, the incorporation of augmented reality to provide customers with engaging experiences and the use of big data to understand customers better.