There are many advantages that a cloud-based CRM can offer you and in this article we want you to know them, because applying this type of marketing solutions to your business will help you enormously to be more efficient and make it scale.
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Cloud CRM: What it is and what are the best solutions for your marketing?
What is a cloud CRM?
Generally speaking, a CRM (Customer Relationship Manager) is a tool that allows you to organize, automate and synchronize all actions and data related to interaction with customers from a single site.
CRMs offer a great number of facilities to organizations, as they can store a large amount of data, as well as automate many actions, among other functionalities.
A cloud CRM (also called CRM cloud) is one that offers its services over the Internet and hosts all its data on a server. Unlike local CRMs that can be installed on your device, these have a lower risk of data loss .
The goal of any CRM is to make all customer management more automatic and efficient so that your company can increase its productivity. In addition, thanks to artificial intelligence and machine learning, CRMs are constantly progressing and have great prospects for improvement in the future.
