The Calltouch End-to-End Analytics now has a new “Grouping by Directions” functionality, which will allow you to customize the display of metrics by projects and accurately track the effectiveness of advertising campaigns for each project.
End-to-end analytics
Evaluate the effectiveness of all advertising campaigns in one window from click to ROI
Invest in advertising that brings in customers
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What tasks will the functionality cover?
KPI Achievement
You have a network of medical clinics. You have been tasked with promoting a new clinic that opened a month ago and have been given a KPI of at least 100 leads in October. By grouping by areas afghanistan phone number resource you can track whether you are able to fulfill the plan from day to day and strengthen yourself in time - launch another advertising campaign or seed a blogger.
Brand Manager Control
For example, you have a car showroom, and there are three managers who promote three car brands - Haval, Omoda, Changan. Changan cars sell the worst. What's the problem? The brand manager can't bring in leads or the showroom sells poorly?
If there are no indicators by direction, it is more difficult to track. In the case of grouping by direction, you can easily build reports for each car brand and understand exactly how many leads the Changan brand manager brings in monthly and compare his indicators with those of his colleagues.
Building point reports
For example, you have several residential complexes. You need to report on advertising campaigns for each complex, collecting key metrics, such as CPL or CPM, for each of the complexes. This is possible if you initially formed statistics for residential complexes by direction. You can report on each residential complex, redistribute the budget. For example, tweak the advertising campaign where there are not enough leads, and reduce the number of impressions where there are enough of them.
What other benefits does it provide?
One of the pains of marketers who manage several projects at once in one company is traffic migration. For example, a client followed the advertising campaign of the residential complex "Yasnaya Polyana", but bought an apartment in the residential complex "Solnechny". And if the sales manager understands everything - the deal was made, then the marketer may think that the advertising campaign of "Yasnaya Polyana" is not working well. At the same time, the advertising campaign of the residential complex "Solnechny" does not work at all.
The marketer turns off both advertising campaigns and generates new ones, but sales fall. What to do? To avoid such situations, it is important to track traffic migration. And grouping by directions helps to do this.
How to set up?
Upgrade to Premium or Enterprise plan.
Tag leads and deals.
Set the conditions under which statistics will be assigned to a particular group (direction).
In addition to tags, groupings by directions can be built using custom fields. You can transfer this field yourself via API along with the deal. You can include any information in the field. For example, brand or model of car, class of residential complex, category of doctor.
If you find it difficult to figure it out on your own, contact your account manager. He will explain the meaning and help you set up your first groupings as quickly as End-to-End Analytics generates reports in your Personal Account.
Groupings by traffic source
Another small but important update that will make life easier for marketers is traffic source groupings. Thanks to it, you can look at the whole picture. Here are 3 situations when this can be useful:
The company employs an SMM manager, a copywriter, and a marketer. In the UTM tag value, the SMM manager writes "Telegram", the copywriter and marketer - "Telegram". Now you can glue sources together thanks to grouping, rather than adding values in your mind to get the overall picture.
You have two telegram channels. It is important for you to view statistics for each one separately and for telegram as a traffic channel in general. You designate telegram as "telegram_1" and "telegram_2" and can view general statistics in a merge, as well as statistics in the context of each channel.
You can combine traffic by the required feature to create the groups you need. For example, look at traffic from social networks - from Telegram, VK, Odnoklassniki, look at all traffic from contextual advertising or from classifieds - Avito, Ciana, Auto.ru.
Integrations
Build end-to-end analytics without coding
Ready-made integrations with advertising, CRM and other services
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Results
Grouping by directions and grouping by traffic will be a great help in your work if you want to track statistics more precisely: you will be able to analyze advertising campaigns in terms of projects or business areas, look deeper into analytics and better redistribute budgets if necessary. You will also be able to glue statistics by attraction channel into one report if necessary.
