How to Draw Customers Back When They Abandon their Shopping Cart
Posted: Wed Dec 04, 2024 5:56 am
As an e-commerce business, you want people to add products to their carts and complete the checkout process so you can ship these products to them. However, things are not straightforward because about seven in 10 people do not complete the checkout process after adding products to their carts.
This is known as cart abandonment and can be a serious issue chinese overseas canada phone number data for your business. In this article, we will look at cart abandonment and what you can do to recover abandoned carts.
cCart Abandonment and Abandoned Cart Recovery
The reason why cart abandonment is such a serious issue is that an overwhelming majority of people never go back to e-commerce websites once they leave. This means that if you don’t have a way to get these people back, you will be left with lots of filled carts and few sales. Abandoned carts lead to lower sales and, thus, revenue, making it hard to keep your business going.
Abandoned cart recovery is the process or action of drawing back customers who have abandoned their carts to increase their likelihood of completing the checkout process.
Cart recovery sounds easy on the surface, but it requires considerable effort and the right strategies on the business’s part. It might also require changing some things about your processes and different psychological factors to influence customers buying decisions.
Why Do People Abandon Their Carts?
Even though cart recovery strategies are crucial, you can reduce their need if you know why people abandon carts, see if those factors apply to your business, and rectify them if they do.
Before we look at why people abandoned their carts, it is essential to know that you cannot convert everyone. Some people are just browsing or doing comparison shopping and were never going to buy in the first place.
Instead, you should be concerned about and focus on the people you can bring back in and convince to convert. A common reason why people abandon their carts is high extra charges. People are typically comfortable with the price of your products, but they may not be with your shipping costs. You can reduce this by using custom packaging materials or exploring alternative shipping options (for example, delivering directly from a warehouse using dock scheduling software).
Second, many people will abandon their carts if they are required to create an account to complete a purchase. The best way to rectify this is to allow guest checkouts while still providing the option to create an account for those who would like to shop at your store again.
The third reason is a combination of issues to do with your website. Long or confusing checkout processes, slow websites, bugs and crashes, or little trust in the website are additional reasons why people abandon their carts.
Other reasons include strict or unreasonable return policies, lack of preferred payment options, and card declines.
Understanding all this, how can your business bring back customers who abandon their carts?
Using an Abandoned Cart Email
Abandoned cart emails remain the most powerful way of reaching people who have abandoned their carts and getting them to come back to the website.
An abandoned cart email is a follow-up email sent to a customer who leaves without completing the checkout process. Estimates show you can expect to recover about 10% of abandoned carts, but businesses with the right strategies typically recover a higher percentage.
The best thing about these emails is that you can automate them using different email and marketing automation tools. These tools allow you to detect when someone abandons their cart, captures their details and sends a series of emails on your behalf.
The sequence typically contains:
The first email – A simple reminder sent a few hours after abandonment.
The second email – A follow-up email sent a few days later.
The Third email – Sent a few days after the second email. This is a promotional email that is typically the last attempt to recover an abandoned cart.
This is known as cart abandonment and can be a serious issue chinese overseas canada phone number data for your business. In this article, we will look at cart abandonment and what you can do to recover abandoned carts.
cCart Abandonment and Abandoned Cart Recovery
The reason why cart abandonment is such a serious issue is that an overwhelming majority of people never go back to e-commerce websites once they leave. This means that if you don’t have a way to get these people back, you will be left with lots of filled carts and few sales. Abandoned carts lead to lower sales and, thus, revenue, making it hard to keep your business going.
Abandoned cart recovery is the process or action of drawing back customers who have abandoned their carts to increase their likelihood of completing the checkout process.
Cart recovery sounds easy on the surface, but it requires considerable effort and the right strategies on the business’s part. It might also require changing some things about your processes and different psychological factors to influence customers buying decisions.
Why Do People Abandon Their Carts?
Even though cart recovery strategies are crucial, you can reduce their need if you know why people abandon carts, see if those factors apply to your business, and rectify them if they do.
Before we look at why people abandoned their carts, it is essential to know that you cannot convert everyone. Some people are just browsing or doing comparison shopping and were never going to buy in the first place.
Instead, you should be concerned about and focus on the people you can bring back in and convince to convert. A common reason why people abandon their carts is high extra charges. People are typically comfortable with the price of your products, but they may not be with your shipping costs. You can reduce this by using custom packaging materials or exploring alternative shipping options (for example, delivering directly from a warehouse using dock scheduling software).
Second, many people will abandon their carts if they are required to create an account to complete a purchase. The best way to rectify this is to allow guest checkouts while still providing the option to create an account for those who would like to shop at your store again.
The third reason is a combination of issues to do with your website. Long or confusing checkout processes, slow websites, bugs and crashes, or little trust in the website are additional reasons why people abandon their carts.
Other reasons include strict or unreasonable return policies, lack of preferred payment options, and card declines.
Understanding all this, how can your business bring back customers who abandon their carts?
Using an Abandoned Cart Email
Abandoned cart emails remain the most powerful way of reaching people who have abandoned their carts and getting them to come back to the website.
An abandoned cart email is a follow-up email sent to a customer who leaves without completing the checkout process. Estimates show you can expect to recover about 10% of abandoned carts, but businesses with the right strategies typically recover a higher percentage.
The best thing about these emails is that you can automate them using different email and marketing automation tools. These tools allow you to detect when someone abandons their cart, captures their details and sends a series of emails on your behalf.
The sequence typically contains:
The first email – A simple reminder sent a few hours after abandonment.
The second email – A follow-up email sent a few days later.
The Third email – Sent a few days after the second email. This is a promotional email that is typically the last attempt to recover an abandoned cart.