The era of cookies is coming to an end and that means advertisers need to change the way they market. Instead of getting user data from cookies, we'll be relying on our own database . That means that whether you're running an ecommerce site or selling your products offline, being able to capture leads is essential to moving forward in the purchasing process. To help you out, we're going to share 10 key points of lead generation .
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10 keys to continue generating argentina phone number resource leads without cookies
1) Activate SEM campaigns aimed at lead generation
Follow these steps to create your lead generation campaign on Google Ads:
Sign up or log in to Google Ads.
Select a goal for your campaign.
Choose your location and language.
Define your bidding strategy.
Determine your daily budget.
Create 7-10 ad groups for each campaign.
Choose your campaign keywords based on your buyer persona and their buyer journey.
Choose the right match type for each keyword. Don't forget that you can include negative keywords.
Create the text for your link, text, call or location ads.
2) Use YouTube lead form extensions
Lead form extensions are a new YouTube format that allows us to capture leads through video. This format is the fastest growing in online media and also has the advantage that the user is paying more attentio
