Identity Resolution: What It Is and Why It's So Important
Posted: Wed Dec 04, 2024 6:04 am
The effectiveness of a brand's marketing strategy is increasingly linked to the ability to create personalized and valuable customer experiences : data released by McKinsey show how personalizing the customer experience can influence the reduction of acquisition costs by up to 50%, increase revenues by 5% to 15% and improve the effectiveness of marketing investments by 10% to 30%.
In an increasingly connected and customer-centric context, data on users and customers thus become the real treasure, a wealth that, unfortunately, at a strategic level often remains unexpressed. Over 60% of marketers, according to research published by IAB, state, in fact, that the greatest challenge lies precisely in connecting the different user touchpoints by creating holistic and relevant customer views for each of these .
Identity resolution allows just that!
Let's find out what it is, how it works and how it can be the key to the success of your marketing campaigns.
Identity resolution: let's start from the definition
Resolution, enrichment, activation: the three phases of an identity resolution process
Identity resolution: maximize the value of your data!
Identity resolution: let's start from the definition
Gartner defines identity resolution as “ the discipline of recognizing people across channels and devices, and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data .”
The expression “ identity list of algeria consumer email resolution ” thus defines the ability to know, but above all, recognize each individual user and customer , in real time, thanks to the convergence and “resolution” of the different IDs attributed during the different interactions in the different channels and touchpoints.
360 degree customer view
Tools, techniques, data: identity resolution works on an identification and tracking process that goes beyond third-party cookies and takes into account zero-party data , first-party data , mobile advertising ID (MAID), i.e. the identifier provided by the operating system of a mobile device, and universal ID, i.e. cross-platform tracking systems implemented by identity resolution platforms .
While the concept may seem very simple and intuitive in words, its scope certainly cannot be considered as such.
Data and information are released in multiple touchpoints, along the entire customer journey : until now, the main technological solutions on the market in the martech and adtech fields, only allowed a separate management of this information , especially if it was anonymous and persistent identifiers.
Identity resolution has , in fact, allowed the overcoming of this subdivision with a view to creating a real single customer view , preserving privacy !
In an increasingly connected and customer-centric context, data on users and customers thus become the real treasure, a wealth that, unfortunately, at a strategic level often remains unexpressed. Over 60% of marketers, according to research published by IAB, state, in fact, that the greatest challenge lies precisely in connecting the different user touchpoints by creating holistic and relevant customer views for each of these .
Identity resolution allows just that!
Let's find out what it is, how it works and how it can be the key to the success of your marketing campaigns.
Identity resolution: let's start from the definition
Resolution, enrichment, activation: the three phases of an identity resolution process
Identity resolution: maximize the value of your data!
Identity resolution: let's start from the definition
Gartner defines identity resolution as “ the discipline of recognizing people across channels and devices, and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data .”
The expression “ identity list of algeria consumer email resolution ” thus defines the ability to know, but above all, recognize each individual user and customer , in real time, thanks to the convergence and “resolution” of the different IDs attributed during the different interactions in the different channels and touchpoints.
360 degree customer view
Tools, techniques, data: identity resolution works on an identification and tracking process that goes beyond third-party cookies and takes into account zero-party data , first-party data , mobile advertising ID (MAID), i.e. the identifier provided by the operating system of a mobile device, and universal ID, i.e. cross-platform tracking systems implemented by identity resolution platforms .
While the concept may seem very simple and intuitive in words, its scope certainly cannot be considered as such.
Data and information are released in multiple touchpoints, along the entire customer journey : until now, the main technological solutions on the market in the martech and adtech fields, only allowed a separate management of this information , especially if it was anonymous and persistent identifiers.
Identity resolution has , in fact, allowed the overcoming of this subdivision with a view to creating a real single customer view , preserving privacy !