This is a growing trend among mobile computing and business application companies.
Virtual reality offers an unforgettable shopping uk b2b leads experience instead of the traditional boring experience of going to the mall, finding a parking space, spending hours looking for the right product or outfit, visiting several stores to stand in line in the changing room.
How fashion brands are using augmented reality
Store navigation
Augmented reality technology ensures the accuracy of the user's location, which can help the shopper navigate the store, get the desired product in a short time and in a simple way.
Interactive screens
The interactive display has become most popular during the pandemic, as social distancing becomes the new norm, with shoppers reluctant to try on products, especially clothing, in real time. This way, customers can see themselves in front of a mirror/screen and decide what suits them without physically using the product, such as in fitting rooms.
Virtual adaptation
In the current era, virtual fitting has gained a lot of importance in the fashion industry in the last few years. It digitally simulates the behavior of textiles on the human body. Thus, they allow the virtual implementation of fabric objects in digital models of the human body.
