8 Reasons Why Your Marketing Emails are Going Into the Spam Folder
Posted: Wed Dec 04, 2024 6:14 am
Although many people think that only emails from shady people or businesses end up in the spam folder, legitimate emails also end up in this black hole. So, why does this happen, and what can you do about it?
Why are Emails Going to Spam?
There are many reasons why your email goes to spam. Sending advertising phone number data an email or newsletter to people who have not permitted you to do so is a primary reason why your email might end up in the spam folder. To avoid this, you need permission from the recipient to send them the email, which means they have to ask for the emails or agree to some conditions that allow you to do so.
It is standard for people to email those they meet at trade shows and other events. Although you may see a marketing opportunity, you increase the chances of that email landing in the spam folder.
Another common reason is buying an email list.
In the past, it was pretty standard for marketers to buy mailing lists so they could increase their subscriber numbers. Although this practice has largely died down, it still happens, and you end up with the same issue mentioned above; these people did not give you permission to email them.
Buying an email list is unethical, ineffective due to the accompanying spam issue, and can even lead to legal complications depending on where your business is located.
Apart from buying email lists, the best way to avoid this issue is to ensure people opt into your email sequences and newsletters. You can set up a double opt-in where you first ask for contact details. The recipient receives an email and then has to click a link or follow a link to confirm that they want to receive emails from you.
If you collect emails using a pop-up, you also need to add a checkbox that asks for visitor permission to email them. You can implement double opt-in on a pop-up depending on your services.
See more tricks to stop emails from going to spam.
Spam Triggers Can Make Your Email Go To Spam
Most email services have automatic spam filters, which are active even in cases where you do not activate them. These spam filters check the body of your email to determine if the email should go to spam.
Why are Emails Going to Spam?
There are many reasons why your email goes to spam. Sending advertising phone number data an email or newsletter to people who have not permitted you to do so is a primary reason why your email might end up in the spam folder. To avoid this, you need permission from the recipient to send them the email, which means they have to ask for the emails or agree to some conditions that allow you to do so.
It is standard for people to email those they meet at trade shows and other events. Although you may see a marketing opportunity, you increase the chances of that email landing in the spam folder.
Another common reason is buying an email list.
In the past, it was pretty standard for marketers to buy mailing lists so they could increase their subscriber numbers. Although this practice has largely died down, it still happens, and you end up with the same issue mentioned above; these people did not give you permission to email them.
Buying an email list is unethical, ineffective due to the accompanying spam issue, and can even lead to legal complications depending on where your business is located.
Apart from buying email lists, the best way to avoid this issue is to ensure people opt into your email sequences and newsletters. You can set up a double opt-in where you first ask for contact details. The recipient receives an email and then has to click a link or follow a link to confirm that they want to receive emails from you.
If you collect emails using a pop-up, you also need to add a checkbox that asks for visitor permission to email them. You can implement double opt-in on a pop-up depending on your services.
See more tricks to stop emails from going to spam.Spam Triggers Can Make Your Email Go To Spam
Most email services have automatic spam filters, which are active even in cases where you do not activate them. These spam filters check the body of your email to determine if the email should go to spam.