Email Marketing Tips for Non-Profits
Posted: Wed Dec 04, 2024 6:19 am
Developing a good email marketing program has become crucial to building a fundraising department that is reliable and generates revenue for your non-profit.
Whether you’re designing one-time campaigns to encourage giving ebay phone number data around certain holidays or creating introductory email series for your new supporters, email marketing is an ideal way to show your donors that you are thankful for them with engagement that is consistent, interesting, and valuable.
Why Invest in Non-Profit Email Marketing?
There are many benefits for non-profit companies that invest in email marketing. From saving time and money to increasing donations and further engaging with supporters, all the benefits of email marketing for non-profits are closely related to increasing overall giving and saving money.
Email Marketing for Non-Profit Saves Time and Money
Many non-profit organisations operate on a tight budget and with little resources.
When it comes to encouraging donations and fundraising, many strategies to engage with and get the attention of potential donors can be very costly. Sending flyers and postcards can come with a huge printing bill, for example, while ads on TV might reach a large audience but will cost you thousands to get there.
On the other hand, there are lots of great email marketing platforms to choose from that are either free of charge or at least, very affordable.
For the price of a small monthly or annual fee, you will get everything that you need to design, write, schedule, and send professional and engaging emails. The best part is that email marketing has a very high return on investment, with studies showing that for every one-thousand marketing emails sent, organisations raise almost £60.
Email Marketing for Non-Profits Increases Engagement and Donations
Making a digital donation is easy and accessible for most people, and email marketing is an ideal medium for promoting this type of engagement from donors. All that interested donors need to do to show their support for your non-profit financially is click a button and choose the options that they want to give.
Email marketing is a great way to increase engagement. It helps donors avoid all the hassle of giving cash, cheques, or money orders to the non-profits that they want to support since all they have to do is click on a link and they can make the payment online.
Reports show that online donations are on the rise, growing by around 20% in 2020 and over 32% since 2017. Right now, with more people working remotely and spending more and more time online, it’s no surprise that the number of online donations is likely set to increase even more significantly over the coming years.
Types of Email Marketing for Non-Profits
It is clear to see that email marketing is a crucial part of engaging with donors and encouraging more support for non-profit companies, but what types of marketing emails are best to send? For non-profits, some must-send email types include:
Newsletters
Email newsletters are a must for any non-profit since they are the best way to keep supporters updated and educated, raise awareness of the cause, highlight anything that is of interest such as particular donors, volunteers, and staff, bring attention to important stories, provide statistics, and give donors more resources.
A good email newsletter should be structured and simple while offering consistency in formatting and branding. For the best results, send it at the same date and time each month.
Whether you’re designing one-time campaigns to encourage giving ebay phone number data around certain holidays or creating introductory email series for your new supporters, email marketing is an ideal way to show your donors that you are thankful for them with engagement that is consistent, interesting, and valuable.
Why Invest in Non-Profit Email Marketing?
There are many benefits for non-profit companies that invest in email marketing. From saving time and money to increasing donations and further engaging with supporters, all the benefits of email marketing for non-profits are closely related to increasing overall giving and saving money.
Email Marketing for Non-Profit Saves Time and Money
Many non-profit organisations operate on a tight budget and with little resources.
When it comes to encouraging donations and fundraising, many strategies to engage with and get the attention of potential donors can be very costly. Sending flyers and postcards can come with a huge printing bill, for example, while ads on TV might reach a large audience but will cost you thousands to get there.
On the other hand, there are lots of great email marketing platforms to choose from that are either free of charge or at least, very affordable.
For the price of a small monthly or annual fee, you will get everything that you need to design, write, schedule, and send professional and engaging emails. The best part is that email marketing has a very high return on investment, with studies showing that for every one-thousand marketing emails sent, organisations raise almost £60.
Email Marketing for Non-Profits Increases Engagement and Donations
Making a digital donation is easy and accessible for most people, and email marketing is an ideal medium for promoting this type of engagement from donors. All that interested donors need to do to show their support for your non-profit financially is click a button and choose the options that they want to give.
Email marketing is a great way to increase engagement. It helps donors avoid all the hassle of giving cash, cheques, or money orders to the non-profits that they want to support since all they have to do is click on a link and they can make the payment online.
Reports show that online donations are on the rise, growing by around 20% in 2020 and over 32% since 2017. Right now, with more people working remotely and spending more and more time online, it’s no surprise that the number of online donations is likely set to increase even more significantly over the coming years.
Types of Email Marketing for Non-Profits
It is clear to see that email marketing is a crucial part of engaging with donors and encouraging more support for non-profit companies, but what types of marketing emails are best to send? For non-profits, some must-send email types include:
Newsletters
Email newsletters are a must for any non-profit since they are the best way to keep supporters updated and educated, raise awareness of the cause, highlight anything that is of interest such as particular donors, volunteers, and staff, bring attention to important stories, provide statistics, and give donors more resources.
A good email newsletter should be structured and simple while offering consistency in formatting and branding. For the best results, send it at the same date and time each month.